Advertising and Marketing News - Page 25

Page 25 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Food Branding Expert Tammy Katz Leads Global Workshop

COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008. As one of the food industry’s largest and influential shows.

Street Attack Launches Social Media Campaign for IzzitGreen.com

BOSTON, Mass., June 11 (SEND2PRESS NEWSWIRE) — Street Attack has launched a social media program as part of an ongoing influencer campaign for IzzitGreen.com, Boston’s new green networking, rating and review website. The campaign kicked off in early May 2008, leading up to the official launch of IzzitGreen.com on May 24th. The authentic nature of IzzitGreen makes this an ideal campaign for our social media-oriented services, says Street Attack President Terry Lozoff.

National and International Distributor Amerimex DSD Awards Exclusive Brand Management Agreement to STG Retail Direct

PHOENIX, Ariz., June 4 (SEND2PRESS NEWSWIRE) — STG Retail Direct has recently been selected by Amerimex DSD as an exclusive brand manager for U.S. based brands. Additionally, Amerimex DSD is helping expand retail distribution of STG clients to 100,000 national C-Stores as well as to Mexico and Japan.

Media Mayhem Corporation – The Answer to Multi-Media Platform

LOS ANGELES, Calif., May 29 (SEND2PRESS NEWSWIRE) — Media Mayhem Corporation (MMC) announced Friday that the company has assumed a tight control on the war for breaking multi-media platform strategy in a field that chews companies up and spits them out when they cannot produce what the client needs in today’s ever changing online advertising world.

Greenlife Media, Inc. Joins Hanger Network, adds a Local Presence to Florida

AVENTURA, Fla., May 28 (SEND2PRESS NEWSWIRE) — Hanger Network, the in-home media company behind EcoHangers(TM), the environmentally friendly marketing platform which replaces common wire hangers used in dry cleaners, announced today the partnership with Rick Zafrani, owner of Greenlife Media, Inc. Greenlife Media, Inc. will join the Hanger Network team and will be responsible for sales and operations in the Florida area.

GameBeat Studios Top Pick to Produce Music for the Illinois State Lottery 2008 Summer Campaign

CHICAGO, Ill., May 27 (SEND2PRESS NEWSWIRE) — GameBeat Studios is pleased to announce they have been awarded the contract to produce the music for the Illinois State Lottery’s 2008 summer campaign. Having beaten out several competitors, this is the second year in a row this award winning music production team has been chosen to do the music for the Lottery’s summer campaign.

Price Universe is the Future of Price Comparison Shopping

OKLAHOMA CITY, Okla., May 15 (SEND2PRESS NEWSWIRE) — In today’s economy, every dollar counts and how people buy and sell products is quickly changing to meet economic need. Price Universe, LLC offers the first price comparison web site that gives the seller/merchant the ability to list one product for more than one price and also provides buyers with options as well.

EnQii Signs Partnership with LocaModa

NEW YORK, N.Y., May 13 (SEND2PRESS NEWSWIRE) — EnQii, a global leader in the digital out-of-home market, is taking aim at the future of digital signage networks by partnering with LocaModa, a mobile social platform provider. By joining forces with LocaModa, EnQii is optimizing the ‘new media triad’ of digital signage, mobile devices and the web while becoming part of the largest growing network of connected places.

Eularis to Address Marketing Return at Japanese Pharmaceutical Marketing Excellence Conference

TOKYO and LONDON, U.K., May 12 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, will be delivering a presentation on how to tell if you are making the wrong marketing decision. The Pharmaceutical Marketing Excellence conference takes place in Tokyo, Japan.

BidaBingers Sell Faster with Real Estate Auctions

MIAMI, Fla., April 16 (SEND2PRESS NEWSWIRE) — The team at BidaBing Corporation announces the launch of a new real estate auctioning application and nicknames their agent members ‘BidaBingers.’ REALTORS(R), buyers, lenders and sellers are all invited to list and bid on foreclosures, short sales, estate sales and other distressed properties.

Food Brand Expert Leads Workshop for Foodies

COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at McCormick Place, in Chicago.

Long Term Care Insurance Agency Wins 4 ‘Marketing Excellence’ Awards

KIRKLAND, Wash., March 27 (SEND2PRESS NEWSWIRE) — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.

TechGenii CEO Featured as Digital Media Expert in Entrepreneur’s Influencers Issue

LOS ANGELES, Calif., March 19 (SEND2PRESS NEWSWIRE) — Barbara Bickham is the wizard behind the curtain and is creating digital media magic at TechGenii, Inc. And, as a result, Entrepreneur Magazine recently recognized her as an expert in the field of digital media.

STG Media Corp. Combines Forces with Internet Solutions Provider Salient Digital, Inc. to Form STG Interactive

TEMPE, Ariz., March 19 (SEND2PRESS NEWSWIRE) — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services including E-commerce development and Web application design and programming.

A Million Kids Read Kidsville News!

FAYETTEVILLE, N.C. (SEND2PRESS NEWSWIRE) — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! … Ask their parents, who’ve been thrilled to discover that this children’s newspaper makes kids eager to read and learn.

Myo-Med, Tom Brady and STG Media Corp. Team Up to Jump Start Myo-Med’s 2008 Advertising Campaign

TEMPE, Ariz., March 5 (SEND2PRESS NEWSWIRE) — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

Racing Through Recession: Brand Lessons from The Daytona 500

KANSAS CITY, Mo., Feb. 29 (SEND2PRESS NEWSWIRE) — ‘Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,’ said Ethan Whitehill, CEO of Two West, Inc. ‘This year, unfortunately, the economy also decided to head south for vacation.’

Stephen King Joins LocaModa via Facebook, Monster and Dotomi

CAMBRIDGE, Mass. – Feb. 21 (SEND2PRESS NEWSWIRE) — LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

1-800-SKI VAIL Validated by The Court of Appeals in Trademark Lawsuit Against Vail Ski Area

DENVER, Colo. – Feb. 15 (SEND2PRESS NEWSWIRE) — On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL(R).

JSM Music Celebrates Its Top 10 Super Bowl Ad Featuring Justin Timberlake

NEW YORK, N.Y. – Feb. 7 (SEND2PRESS NEWSWIRE) — JSM Music, the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM’s music was featured on Pepsi’s ‘Magnetic Attraction’ advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake. (VIDEO)

ROIonline Announces Business Deal with EUROPAGES and Kompass

BRIGHTON, Mich. (SEND2PRESS NEWSWIRE) — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass – business-to-business search engine companies – to represent them for sales in the U.S.

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S&R Network Consulting

TORRANCE, Calif. – Dec. 14 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.

Voice Coaches Partners with Voices.com to Build Successful Voice Acting Careers

NEW YORK, N.Y. – Dec. 12 (SEND2PRESS NEWSWIRE) — Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry’s online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website at Voices.com.

James Allen Launches Video Contest Promoting $3K Diamond Giveaway

NEW YORK, N.Y. – Dec. 5 (SEND2PRESS NEWSWIRE) — JamesAllen.com, the online diamond retailer, has announced the first in its series of video based contests to be held over the next twelve months. The Best Video Proposal contest invites participants to submit a video explaining or showing their marriage proposal idea. The winner of this contest will collect a diamond engagement ring valued at $3,000. (VIDEO)

New Report Examines Pharmaceutical Sales Force Effectiveness

LONDON, U.K. and NEW YORK, N.Y. – Nov. 20 (SEND2PRESS NEWSWIRE) — With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years.

MEDIA ALERT: Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference: ROI or RIP?

NEW YORK, N.Y. and LONDON, U.K. – Nov. 20 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, ‘What Can Be Measured?’

USMotivation Announces New Meetings Alliance and Partnership

ATLANTA, Ga. – Nov. 19 (SEND2PRESS NEWSWIRE) — USMotivation, a GA-based incentive management company, today announced the creation of a strategic partnership with MeetingAdvice to better address the needs of the meetings market.

La Tortilla Oven Makes it to the Latin GRAMMYS

LAS VEGAS, Nev. – Nov. 6 (SEND2PRESS NEWSWIRE) — La Tortilla Oven has been invited by Distinctive Assets Entertainment Marketing to participate in the Gift Bag program for the 8th Annual Latin GRAMMY(R) Awards on November 8, 2007 at the Mandalay Bay in Las Vegas. The appreciation of Latin music and food has always been a part of La Tortilla Oven and the driving force behind its success.

Street Attack to Launch Social Media Campaign for OurStage Facebook Application

BOSTON, Mass. – Oct. 30 (SEND2PRESS NEWSWIRE) — OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

TORRANCE, Calif. – Oct. 19 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

CrossLink Media and Fellowship of Christian Athletes Partner to Deliver Mobile Content and Services to Membership Base

SAN ANTONIO, Texas – Oct. 16 (SEND2PRESS NEWSWIRE) — CrossLink Media, an interactive mobile software provider, today announced an exclusive mobile partnership with the Fellowship of Christian Athletes (FCA), America’s largest sports ministry, impacting all levels of sports and sports enthusiasts everywhere. CrossLink Media’s proprietary software platform will allow FCA to communicate with its membership anytime, anywhere via wireless phone.

HotGigs Co-Founder to Present at DirectEmployers Association Annual Meeting in Las Vegas

MINNEAPOLIS, Minn. – Oct. 9 (SEND2PRESS NEWSWIRE) — At this week’s annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. (www.hotgigs.com) will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs’ Jobs2Web career site optimization solution. The presentation will detail how the client company was able to drive hundreds of qualified candidates directly from major search engines.

Campaign Security Goes On High Alert as 2008 Presidential Race Heats Up

WASHINGTON, D.C. – Oct. 5 (SEND2PRESS NEWSWIRE) — No one wants to talk about it. There is something that politicians don’t want you to know. It’s understandable considering politicians are not in the habit of displaying weakness. The reality is that many campaign websites are insufficiently protected from hackers and fraudulent sites. ElectionMall CEO, Ravi Singh has pioneered this issue since 2000.

Voices.com Honoured with 2007 CRM Market Award

TORONTO, Canada – Sept. 5 (SEND2PRESS NEWSWIRE) — Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine’s 2007 CRM Market Awards. CRM magazine and the sixth annual CRM Market Awards honored the companies that focused on creating and cultivating rewarding customer experiences.

Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce

TORRANCE, Calif. – Sept. 4 (SEND2PRESS NEWSWIRE) — Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico’s source for tourism, business and relocation opportunities.

Protocol Partners with Alterian to Leap Ahead in Customer Analytics

CHICAGO, Ill. – Aug. 14 (SEND2PRESS NEWSWIRE) — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data.

Custom Printing Invests in a Kodak NEXPRESS to Upgrade Digital Printing Capabilities to Increase Clients Sales and Marketing Opportunities

NORTH LITTLE ROCK, Ark. (SEND2PRESS NEWSWIRE) — Custom Printing Company of North Little Rock, Ark., a regional leader in digital printing, has purchased a NEXPRESS Digital Color Production Press from Kodak. The new printing system upgrades Custom Printing’s production and versioning capabilities and allows them to continue to help their clients create more effective sales and marketing communications.

BumperDollars.com Pays for Putting a Bumper Sticker on Your Car

ALDIE, Va. – July 25 (SEND2PRESS NEWSWIRE) — BumperDollars.com, an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars.com’s job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

Alterian Offers Free Operational Marketing Benchmark Tool

CHICAGO, Ill. – July 10 (SEND2PRESS NEWSWIRE) — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. The Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

MRC Medical Communications Wins 5 National Telly Awards

ORADELL, N.J. – July 10 (SEND2PRESS NEWSWIRE) — The winners in the 2007 Telly Awards competition have been announced and MRC Medical Communications has been honored with five awards. The annual competition, now in its 28th year, recognizes the best work of the most respected advertising agencies, production companies, television stations, and corporate video departments in the world.