Advertising and Marketing News - Page 27

Page 27 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Nonprofits Embrace Social Media Platform – Wiffiti Gives Nonprofits Ability to ‘Text out Loud’

BOSTON, Mass. – Apr. 3 (SEND2PRESS NEWSWIRE) — LocaModa Inc., a pioneer of interactive out-of-home social media, today announced that Wiffiti, their proprietary text messaging platform, will be a part of the Nonprofit Technology Conference in Washington, DC on April 4-6, 2007. The conference, focusing on Reinventing Politics: Creating Social Change From the Ground Up, will bring together over 1,000 representatives from the nonprofit sector.

Direct Hit Media Tees Up with Advertisers and Delivers the Green

ORLANDO. Fla. – Mar. 29 (SEND2PRESS NEWSWIRE) — Direct Hit Media, LLC, headquartered in Florida, has created a unique form of targeted advertising; it delivers one of the best one-to-one marketing venues available – the Cart-Vertising program. How is it done? Advertisements are placed on golf carts within an established network of premium golf courses throughout the United States.

TechGenii, Inc. Provides Mobile Alerts and Festival Voting for the Eerie Horror Film Festival

LOS ANGELES, Calif. – Mar. 29 (SEND2PRESS NEWSWIRE) — TechGenii, Inc., an industry leader in digital media and interactivity, today announced that it will provide mobile alerts and mobile voting during the Eerie Horror Film Festival, October 10th through October 14th, 2007, at the Erie Playhouse in Erie, PA.

Spanish Auto Lead Service Launches Creditodeauto.com to Help Satisfy Growing Demand for Spanish Auto Leads

LOS ANGELES, Calif. – Mar. 26, 2007 (SEND2PRESS NEWSWIRE) — Spanish Lead Services (SLS) announced today the launching of, Creditodeauto.com. ‘Demand for our Spanish auto leads has grown 245% since we’ve returned from the NADA industry show held in Las Vegas, this past February,’ said Seth Schiller, President of SLS. ‘Our outbound Spanish call centers couldn’t keep up with the demand for our Spanish auto lead product.’

Veteran Venture Capital Manager Joins Forces with Microsoft Executive: Dr. Fred Haney Named to ElectionMall Board of Directors

WASHINGTON, D.C. – Mar. 5 (SEND2PRESS NEWSWIRE) — Dr. Fred Haney, a venture capital veteran with a reputation for success joined forces today with ElectionMall Technologies, Inc., a nonpartisan worldwide provider of campaign technology solutions. Fred was the founder of 3i Ventures California in the 1980s, a highly successful venture fund and later was a founding member of the Tech Coast Angels, the largest group of angel investors in the country.

Images in Chocolate Ups the Ante with Custom Chocolate Poker Chips

HOUSTON, Texas – Feb. 20 (SEND2PRESS NEWSWIRE) — Specialty chocolatier, Images in Chocolate, today announced the first custom imprinted chocolate poker chip available in the U.S. marketplace. For the first time, casinos, hotels, and Las Vegas trade show exhibitors among others, can increase their corporate brand awareness using these 1-1/2-inch diameter, 100-percent Belgian chocolate promotional items.

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

KANSAS CITY, Mo. – Feb. 14 (SEND2PRESS NEWSWIRE) — Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

VOICE Conference Announces Voices.com as Major Sponsor

TORONTO, Canada – Jan. 17 (SEND2PRESS NEWSWIRE) — The VoiceOver International Creative Experience – VOICE – is pleased to announce the participation of major sponsor, Voices.com, the voice marketplace, at the first ever voiceover experience, scheduled to take place at the Palace Station in Las Vegas, NV March 27th through March 31st, 2007.

Incredible Discoveries Receives Rave Reviews at ERA Show

DEERFIELD BEACH, Fla. – Dec. 20 (SEND2PRESS NEWSWIRE) — The kudos are still coming in from Incredible Discoveries’ recent appearance at the Electronic Retailers Association (ERA) show in Las Vegas. During the show and in following weeks, Incredible Discoveries has received amazing responses from their vendors who were extremely impressed by the new innovations in hardware, technology and personal hygiene that ID will soon be introducing.

Black and Decker Infrawave Speed Oven Named in Wired Magazine ‘One of the Best Gadgets and Gizmos on the Planet 2007’

DEERFIELD BEACH, Fla. – Dec. 19 (SEND2PRESS NEWSWIRE) — The Black & Decker Infrawave Speed Oven, one of Incredible Discoveries’ Infomercial successes is being touted by Wired magazine in their, ‘Best Gadgets and Gizmo’s on the Planet 2007’ issue. This highly anticipated edition which recently hit newsstands rated the Black & Decker Infrawave Speed Oven as, ‘Nearly flawless – buy it now.’

MyAdTV Delivers ‘One Click Turnkey’ Digital Advertising Solution

SAN JOSE, Calif. – Dec. 18 (SEND2PRESS NEWSWIRE) — MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the ‘One Click Turnkey’ digital advertising solution. MyAdTV provides a complete web based solution to in-store advertising and on-location ad sales.

CheapBooks(TM) Finds Word-of-Mouth Advertising Proves Successful

SYRACUSE, N.Y., Dec. 14 (SEND2PRESS NEWSWIRE) — A survey conducted by CheapBooks(TM) to find out how people learned of their business shows that the best form of advertising is word-of-mouth; 37 percent of respondents selected word-of-mouth advertising as how they heard about CheapBooks.

Google Audio Ads Voices Available at Voices.com

TORONTO, Canada – Dec. 13 (SEND2PRESS NEWSWIRE) — According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google’s Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google(TM).

Designing Spaces ‘Special Holiday Edition’ Features Perfumania on How to Customize Your Gift Giving This Holiday Season

FT. LAUDERDALE, Fla. – Dec. 4 (SEND2PRESS NEWSWIRE) — Having trouble deciding on just the right gift for a friend or loved one? Then you shouldn’t miss the special episode of Designing Spaces for the Holidays. The hit Quorum Productions television program will feature beauty expert Kathy Kramer on their holiday show to show viewers how to customize a gift set for everyone on your list.

Domain Liquidations announces sale of BuyersGuide.com, FluShots.com, Recovery.com, NewsCompany.com, and more

VILLANOVA, Pa. – Nov. 14 (SEND2PRESS NEWSWIRE) — What do you do if think you own a million dollar domain name and you want to sell it? The new service – DomainLiquidations.com – will promote and broker the sale of your premium domain name for you. Today’s advertisement on page A6 of the Wall Street Journal (think expensive) reflects a major shift in how premium domain names are bought and sold.

LeadPolice Announces New Options for Lead Buyers

LONG BEACH, Calif. (SEND2PRESS NEWSWIRE) — LeadPolice.com, the premier resource for Lead Buyers, has announced new membership options for Lead Buyers in the Mortgage, Insurance and Real Estate Industries.

Incredible Discoveries Secures New Appearance on HSN for the Magic Juice Filter after Recent ‘Sold-Out’ Showing

DEERFIELD BEACH, Fla. – Nov. 1 (SEND2PRESS NEWSWIRE) — Incredible Discoveries, a leading DRTV company with multi-channel product distribution services, today announced that one of their discoveries, the Magic Juice Filter, will be returning to HSN (The Home Shopping Network), after its recent sellout appearance.

SOPAKCO Hires Katz Marketing Solutions to Develop and Market New Food Products

BENNETTSVILLE, S.C. – Oct. 9 (SEND2PRESS NEWSWIRE) — SOPAKCO, a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions to develop and market their future new food products. SOPAKCO is a primary supplier of military meals and contract supplier for leading food brands.

Leading Political e-Greeting Card Website Offers New Print Tool for Campaign and Voters

WASHINGTON, D.C. – Sept. 27 (SEND2PRESS NEWSWIRE) — ElectionMall Technologies, Inc. (electionmall.com), a non-partisan provider of technology to campaigns and elections, has re-launched one of its popular online political products, Eyardsigns.com, with a new on-demand print feature that allows campaigns and voters to produce professional quality postcards, invitations, and greeting cards all at their computer keyboard.

MyAdTV Digital Signage Platform Can Transform Small Business Advertising

SAN JOSE, Calif. – Sept. 27 (SEND2PRESS NEWSWIRE) — MyAdTV, Inc. (myadtv.com), a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the MyAdTV digital signage platform free of charge to the public. The MyAdTV platform provides a complete solution to in-store advertising. In addition, MyAdTV allows businesses to locate and advertise on third party digital signage screens through MyAdXchange.

LeadPolice Launches Online Service that Links Lead Buyers and Sellers

LONG BEACH, Calif. – Sept. 26 (SEND2PRESS NEWSWIRE) — Up until now, there has been no centralized authority for lead buyers and lead sellers; LeadPolice.com is changing the playing field and offers unique services that help encourage positive business practices between Internet lead buyers and lead sellers.

Voices.com Launches New Online Voice Talent Service

TORONTO, Canada – Sept. 1 (SEND2PRESS NEWSWIRE) — Companies that need to get a voice-over recorded for their business now have a superior web service available to them: Voices.com. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

Neotrope Announces Relaunch of Send2Press PR Partner Program

LOS ANGELES, CA – Aug. 10 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.

Innovative Digital Advertising System Provides Maximum Exposure for Marketing Dollars

ATLANTIC CITY, NJ – Aug. 3 (SEND2PRESS NEWSWIRE) — POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration – digital advertising. The system’s integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology.

Send2Press Newswire to Sponsor NARIP Music Marketing and PR Seminar

LOS ANGELES, CA – July 27 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled ‘Getting Ink & Working the ‘Net: Secrets, Tips & Tricks of Publicity & PR.’ The event instructor is Scott G ‘The G-Man,’ a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.

LocaModa Announces StreetSurfer for Real Estate Dashboard

BOSTON, MA – July 26 (SEND2PRESS NEWSWIRE) — LocaModa, Inc., a technology company powering ‘The Web Outside,’ today announces the release of StreetSurfer for Real Estate Dashboard. StreetSurfer for Real Estate allows consumers to use any mobile phone like a remote control to browse internet-connected screens in real estate brokerage front windows.

New Service Allows Businesses to Increase Visibility with Online Video Commercials

KANNAPOLIS, NC – July 21 (SEND2PRESS NEWSWIRE) — Businesses can now increase the visibility and impact of their Web sites by adding Video Commercials using WEBSTREAMERS revolutionary video streaming service. According to research done by QwestDex media, consumers are 60% more likely to complete a transaction online if they see a video in addition to pictures.

Customer Service Investigation: Write Away, Inc. Adds Mystery Shopping to Services Menu

ASHEVILLE, NC – July 20 (SEND2PRESS NEWSWIRE) — Write Away, Inc., based in the mountains of western North Carolina, is a full-service editorial company that has recently added mystery shopping services to their client offerings; the business’ subdivision is doing business as CSI – Customer Service Investigation.

CCM Marketing, a Leader in Direct Response Media Placement, Celebrates Its 5th Anniversary

SAN LUIS OBISPO, CA – July 19 (SEND2PRESS NEWSWIRE) — CCM Marketing, Inc., a leader in national direct response media, specializing in Sports, Health and Fitness products, is celebrating their 5 year anniversary. Co-owners Suzy da Silva and Nicole Licata, launched CCM Marketing on July 19, 2001.

Secrets, Tips and Tricks of Publicity and PR to be Revealed in Seminar led by Scott G – The G-Man

LOS ANGELES, CA – July 14 (SEND2PRESS NEWSWIRE) — Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. In a seminar called ‘Getting Ink & Working the ‘Net,’ which will be held on August 15 in Studio City, California, G will reveal some of the processes that get attention for a company, product, service, or recording artist.

VNR Service Relaunched by Send2Press Newswire

LOS ANGELES, CA – June 25 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or VNR, production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002. The service will allow any size company to showcase their news in a visual and dynamic Web-compatible presentation.

Marketing in a Mobile Age: Trucks Add Fuel to Advertising

LAS VEGAS, NV – June 1 (SEND2PRESS NEWSWIRE) — Mobile Ad Marketing Inc, a new Las Vegas company, offers the largest inventory of mobile advertising media in America, and a simple plan to make advertising more effective and affordable. Mobile Ad Marketing (MAM) believes that, as far as advertising goes, bigger is better. And, in the ad space business, a semi-trailer is about as big as it gets.

Million Dollar Press Releases: Former Child Support Investigator Robert Smith aka The PR Doctor Pens First Major

ROCKFORD, IL – May 15 (SEND2PRESS NEWSWIRE) — PR veteran Robert Smith started in the world of publicity almost 8 years ago. After owning a child support company he started his own agency Robert Smith & Associates PR in 1998. Smith today announced his much anticipated book ‘Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity’ ($17.00 Aardvark Publishing) is available.

PR Expert Liisa Sullivan Joins Send2Press Newswire for Professional Press Release Writing Services

LOS ANGELES, CA – May 12 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press’ news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.

New Ad Industry Column by Scott G Launched Online

WOODLAND HILLS, CA – May 2 (SEND2PRESS NEWSWIRE) — Advertising industry veteran and consulting creative director Scott G of G-Man Marketing in Los Angeles, announced today that his new column, ‘Communication Nation,’ will appear exclusively on Advertising Industry Newswire (AdvertisingIndustryNewswire.com).

New Online Magazine for Advertising Industry Launched Today by Neotrope®

TORRANCE, CA – May 1 (SEND2PRESS NEWSWIRE) — Neotrope(R), an entertainment content and media company established in 1983, announced today the formal launch of Advertising Industry Newswire(TM), an online magazine with news, commentary, podcasts, articles and feature content covering the ad business from broadcast to Web.

GameBeat Studios adds Four Awards to its Growing List of Prestigious Industry Honors

CHICAGO, IL – May 1 (SEND2PRESS NEWSWIRE) — The industry honors just keep racking up for GameBeat Studios. The Chicago-based music production and sound design house recently received two Silver Addys in the 6th District Addy Awards competition for its work on the Wal-Mart Voices of Color(TM) Film Series campaign.

XenPromotions Introduces New Sales Incentive Product to Florida Market

SARASOTA, FL – Apr. 18 (SEND2PRESS NEWSWIRE) — XenPromotions introduces a new cost effective and unique sales incentive product called the $5,000 BonusPak to the Florida market. With numerous applications for businesses, organizations, colleges and universities, the BonusPak is a highly effective incentive tool to help anyone increase their traffic, ad response, closing ratios, customer loyalty, gifting and most of all, sales and profits!

Car Dealers Learn New Ways to Grow Hispanic Business

LOS ANGELES, CA – Apr. 3 (SEND2PRESS NEWSWIRE) — Coast to coast more dealers are starting to tap into the sales potential of their local Spanish auto buyers market. They are reaching out to the Hispanic community in ways that didn’t exist just a couple of years ago. Joe Leonard of Darcars Auto Group in Rockville, Maryland is one of those dealers. He’s spent the last 6 months focused almost entirely on building this under served segment of his market. An effort he says has brought in a big jump in new and used car sales. One of his most successful marketing additions are local Spanish auto leads generated for Darcars by Spanish Lead Services (SLS).

Marketing With a Twist: Online Casino Bets on Storm Chasers

AUSTIN, TX – Mar. 30 (SEND2PRESS NEWSWIRE) — A whirlwind of media attention has surrounded online casino GoldenPalace.com for years due to their innovative and sometimes outrageous marketing campaigns, but their latest eBay purchase will literally put them in the eye of the storm. The Antiguan-based online casino and poker room paid $10,000 to advertise on a Hummer H3 Storm Chase Vehicle belonging to The Multi-community Environmental Storm Observatory (M.E.S.O.), a professional environmental studies team.