Advertising and Marketing News - Page 32

Page 32 of Advertising and Marketing News issued by the Send2Press® Newswire service.



Small Businesses Pioneer the Use of Video in On-line Marketing

CINCINNATI, OH /Send2Press Newswire/ — One might not expect small businesses to be pushing the envelope in terms of using video to market online, but they are. Small to mid-size businesses nationwide have turned to Internet Video Commercials for the first time this year. ‘The use of internet video as a promotional tool is one of the fastest growing segments of the internet,’ explains Jim Schmidt, president of eMediaGroup, Inc.

Neotrope Chosen to Provide Internet Marketing Solutions for New York Computer Technology Firm S & R Network Consulting

NEW YORK, NY and TORRANCE, Calif. /Send2Press Newswire/ — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York computer network and database integration firm, S & R Network Consulting (www.sr-network.com), to provide promotion and brand development for their company and Website.

Mexico’s Largest Restaurant Company Retains Quantified Marketing Group

ORLANDO, FL /Send2Press Newswire/ — Known as the nation’s only full-service strategic marketing and public relations firm exclusively focused on the restaurant industry, Orlando-based Quantified Marketing Group has crafted a niche that has dramatically increased revenues over the last year. The company’s growth received a significant boost when Mexico’s largest restaurant company recently announced that Quantified Marketing Group was named its outsourced marketing department.

Mediaguide and Focus Marketing Partner to Create New Tool to Help Focus Radio Promotions

NEW YORK, NY /Send2Press Newswire/ — Focus Marketing, a leader in the application of information analysis and information-driven marketing for the music business, and Mediaguide, the most advanced monitoring and reporting system for radio airplay, just announced their partnership.

Non-Profit Organizations to Receive $22K in Free PR Grants and Marketing Support

LOS ANGELES, Calif. /Send2Press Newswire/ — Neotrope(R), a brand identity and marketing firm established Jan. 1983, is donating $22K in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 22nd anniversary. Neotrope previously donated $25K worth of services in 2000, and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting Jan 28.

Marketers & Ad Agencies Use Hot Spots From Gmanmusic.com for Instant Radio Advertising

LOS ANGELES, Calif. /Send2Press Newswire/ — When a company needs to get a marketing message out to targeted audiences very quickly, nothing works better than the radio commercials called ‘Hot Spots’ from G-Man Music & Radical Radio, states Brian Forest, spokesperson for the Los Angeles production company.

1-800-SKI VAIL Wins Trademark Lawsuit Against Vail Associates

DENVER, CO /Send2Press Newswire/ — On January 3, 2005, Vend-Tel-Co, Ltd., a small business from Fort Collins, Colorado won a federal trademark lawsuit against skiing giant Vail Associates, Inc. over the right to use 1-800-SKI VAIL. In the lawsuit, Judge Matsch of the U.S. District Court determined that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL. The small business makes well-priced condo, hotel, and resort reservations at a variety of ski area locations through dozens of 1-800-SKI phone numbers.

Most Read News Stories of 2004 by Media and Journalists Announced

TORRANCE, Calif. /Send2Press Newswire/ — Neotrope/Send2Press, a PR agency and news distribution organization established Jan. 1983, has announced its most popular news stories of 2004 disseminated through the Send2Press Newswire (www.Send2Press.com). The top-20 news stories, based on number of readings by journalists and media professionals is a fascinating cross section of the kind of news being announced by small businesses, and the type of news actually being read – and potentially reported on – by active news media professionals.