IRVINE, Calif., Feb. 7, 2013 (SEND2PRESS NEWSWIRE) — Home building industry veteran Elliot Light announced today the formation of New Home Nexus ( New Home Nexus is a marketing, sales and advertising firm that connects buyers and builders, maximizing consumer satisfaction and builder success. From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.

“The decades-old model for selling new homes is changing. Today’s homebuyers are smarter, more tech savvy, more ethnically diverse and more demanding than ever before,” states New Home Nexus principal Elliot Light. “Our extensive market knowledge and research empowers us to meet the needs of both the modern buyer and builder, ultimately driving both sales and customer satisfaction.”

New Home Nexus has developed a consumer centric approach that is based on current consumer insights and research. This research enables New Home Nexus clients to design and build the right home for today’s buyer. In addition to the consumer centric approach, New Home Nexus provides a targeted, aggressive, lead generation system that increases traffic count, generates higher referral sales, increases advertising effectiveness and drives sales for builders.

Light has more than three decades of new home sales, marketing and advertising experience. He is now leveraging that experience to provide strategic marketing direction, the oversight of on-site sales, and the direction of client advertising and promotion. As the past President of L&A Marketing and Advertising, Light has extensive experience in lead generation, brand development, promotional marketing plus traditional and on-line advertising.

For his work with L&A Marketing and Advertising, Light received industry awards from numerous organizations including Inland Empire Sales and Marketing Council, the Southern California Sales and Marketing Council, San Diego Sales and Marketing Council, the National Homebuilder Association, and others.

To contact New Home Nexus, call 888-855-9093 or email

About New Home Nexus:
Irvine-based New Home Nexus is a sales, marketing and advertising firm that specializing in the marketing and sales of new housing projects for residential builders. Formed on a consumer centric marketing platform, New Home Nexus provides builders with the consumer insights they need to design and sell to the modern home buyer. More information about New Home Nexus is available at .

News issued by: New Home Nexus

New Home Nexus

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Original Story ID: 2013-02-0207-005 (8512) :: Industry-Veteran-Launches-New-Home-Nexus_2013-02-0207-005

Original Keywords: Elliot Light, New Home Nexus, Marketing and Advertising, marketing, sales and advertising firm, builders, homebuyers, construction marketing, Irvine California business New Home Nexus Irvine California IRVINE, Calif.

Alternate Headline: New Home Nexus announces launch to target the marketing and sales needs of residential builders in Southern California

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News Source: New Home Nexus