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Alterian Announces Global Partnership with Return Path


CHICAGO, Ill. – Aug. 21 (SEND2PRESS NEWSWIRE) — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path’s Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

Protocol Partners with Alterian to Leap Ahead in Customer Analytics


CHICAGO, Ill. – Aug. 14 (SEND2PRESS NEWSWIRE) — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data.

Alterian Offers Free Operational Marketing Benchmark Tool


CHICAGO, Ill. – July 10 (SEND2PRESS NEWSWIRE) — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. The Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

Alliance & Leicester selects Alterian for Operational Marketing


CHICAGO, Ill. – July 10 (SEND2PRESS NEWSWIRE) — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK’s major financial services groups, has implemented Alterian’s operational marketing software, Organizer, to help streamline its campaign management processes.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant


CHICAGO, Ill. and LONDON, England – June 29 (SEND2PRESS NEWSWIRE) — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner’s Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian’s inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07.