IBI Newsroom - Profile and News Archive

ORANGE, Calif., May 1 (SEND2PRESS NEWSWIRE) — Virtue(R) has become one of the most intriguing fragrance concepts to emerge in many years. Neither a celebrity fragrance nor a twist of something else, Virtue(R) stands alone as a one-of-a-kind perfume. Whether you seek its transformative qualities as your signature perfume or a devotional aid, mimicking the Holy Incense, it offers a truly original sensory experience. IBI officially launched Virtue(R), April, 2007.

ORANGE, Calif., March 26 (SEND2PRESS NEWSWIRE) — Be Still and know that I am God, said IBI CEO Rick Larimore, is the passage that Eckhart Tolle referenced from the Bible’s Psalm 46:10 in the first interview of Oprah’s on-line presentation of Tolle’s recent book ‘The New Earth,’ presented at oprah.com. This is the Biblical passage we have referenced the last 2 1/2 years on virtueperfume.com and our pamphlet, for the same reason.

ORANGE, Calif., Oct. 30 (SEND2PRESS NEWSWIRE) — Recent scientific findings indicates new niche fragrance, Virtue(R) parfum, and its inspirational concept are on solid ground with olfactory research, associative behavior research, and the Bible. ‘Virtue was created to be a reminder for Godly focus and help a person connect through fragrance. We developed it for anyone seeking a relationship with their Creator,’ said Vicki Pratt, President, of IBI.

ORANGE, Calif., May 1 (SEND2PRESS NEWSWIRE) — ‘Our new perfume is the perfect fashion accessory for a woman of virtue,’ said Rick Larimore, CEO, of IBI, a niche fragrance company based in Orange, CA. ‘Our perfume’s presence in the market helps bring into focus the real essence of what ‘virtue’ is really about.’

ORANGE, Calif., Apr. 3 (SEND2PRESS NEWSWIRE) — The world’s first spiritual perfume – Virtue(R) – was premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.