ABC Sports Delivers $106 Million in Added-Value to BCS Sponsors


PRAIRIE VILLAGE, KS – Jan. 9 (SEND2PRESS NEWSWIRE) — As America’s top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts. The values, determined by Image Impact, Inc., the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.