Ken McDonald and Chris Newton are authors of the new book, "Acquire Your First Million Customers."
About Ken McDonald:
Ken has been involved with customer growth for the better part of 25 years. For example, starting in 1998, he was a leader on Oracle's e-commerce team. There he helped grow Oracle's e-commerce business from a relatively small site to one that was doing hundreds of millions of dollars a year in business. At the time, it was one of the largest e-commerce sites on the web.
Later Ken joined LifePics, an online photo company, where he ran everything from marketing to product management to account management. While Ken was there, he grew LifePics from a few thousand users to a user base of over 12 million.
After LifePics, Ken joined TeamSnap as Chief Growth Officer. At TeamSnap he runs growth marketing, sales, analytics, and ad sales. During his tenure at TeamSnap, he has used cutting-edge analytics to grow TeamSnap from half a million users to 15 million users. He also drove the B2B side of TeamSnap's business from a handful of users to roughly 3,000 customers.
About Chris Newton:
Chris has been a thought leader and innovator in the digital marketing space since the early 2000s. He wrote and published two books on Microsoft Project and Microsoft Project Server while working for QuantumPM. Shortly after, Ken McDonald hired Chris to come work at LifePics. Under Ken's leadership, Chris learned the ins and outs of digital marketing, serving as Director of Online Marketing for the company during the final years of his tenure.
More recently, Chris has led marketing and e-commerce efforts working for both Hilton and Marriott International, overseeing a portfolio of high-profile hotels and resorts, and managing multi-million dollar marketing budgets in major markets such as San Francisco, Denver, New York City, Chicago, and Hawaii.
