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Palari Publishing | Mike Gilbert, The Switch beverage, Palari Publishing, new book, The Switch Effect, ISBN 978-1928662105, Virginia
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RICHMOND, Va. – Dec. 3 (SEND2PRESS NEWSWIRE) — Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.