Navigating the Swelling Hispanic Market Tide – New Resource for the Financial Services Industry


MIAMI, FL – Jan. 19 (SEND2PRESS NEWSWIRE) — Praxxis, a new consulting and marketing services firm focusing on the U.S. Hispanic market and serving the financial services industry, is at the crossroad of the most significant consumer market realignment facing financial services. Founded in 2005 in Miami, Florida by Salvador Lopez de Azua, Carlos Pardo, and Argelio Maldonado, three veterans of consumer banking and former Citibank executives, Praxxis was conceived as a resource to assist clients with the strategic challenges posed by the growing Latino market segment and its ever-increasing need for financial services.