WBJB Self Publishing Radio Interviews Christopher Simmons, PR Pro about the Value of the Press Release

NEW YORK, NY – Nov. 16 (SEND2PRESS NEWSWIRE) — WBJB Publishing Basics Radio host, Ron Pramschufer, interviews PR Pro Christopher Simmons about the value of a press release to the typical small publisher. A wide range of details are discussed in the podcast, from the evolution of the press release from teletype to Internet. What is a press release? What is the primary goal of a press release? Who should send out a press release and who shouldn’t? What type of results should you expect from your press release, and what you shouldn’t.