BETA Records Partners with MyStrands to Provide Personalized Music Recommendations

LOS ANGELES, Calif. – May 3 (SEND2PRESS NEWSWIRE) — Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with MyStrands to provide personalized music recommendations for their listeners. MyStrands’ behavior-based recommender engine and community building technology will be used to create a customized experience for each individual user of BETA’s upcoming social music community.