Unified Grocers Endorses WIN Rewards as a Key Loyalty Initiative

SAN MATEO, Calif. (SEND2PRESS NEWSWIRE) — Electronic Scrip Inc. (ESI), a leading loyalty provider for over a decade, announced a joint initiative with Unified Grocers, offering its WIN Rewards Loyalty platform to all Unified members. Unified, a retailer-owned grocery distributor, serves approximately 500 retail members and supplies approximately 3,000 store locations in the western United States. Unified and its subsidiaries, generated approximately $4.1 billion in sales during fiscal 2009.