Eularis Analyzes Most Effective Generics Defense Strategies with New Pharmaceutical Industry Report

NEW YORK, N.Y. and TOKYO, JAPAN, July 13 (SEND2PRESS NEWSWIRE) — Branded Pharmaceutical companies are painfully aware of the astronomical growth of Generics competition. By the end of this year, Branded drug patents accounting for sales of more than $80 Billion will expire, resulting in major losses in company profits. In the United States, the Generics Industry claims more than 50 percent of all prescriptions filled. Even in Japan, where Generics penetration is notoriously low, changes are afoot.