Colorado Author Helps You Manage Your Personal Brand to Attract Opportunity

DENVER, Colo. (SEND2PRESS NEWSWIRE) — Lida Citroen, a personal branding expert and principal of LIDA360, LLC, a branding and marketing firm, announces the release of her book, ‘Reputation 360: Creating Power Through Personal Branding’ (ISBN: 978-0-9831690-0-0, Palisades Publishing, 2011). The book takes you through Citroen’s process for identifying, developing and disseminating a strong personal brand in order to attract opportunities of all kinds.