Protocol Partners with Alterian to Leap Ahead in Customer Analytics

CHICAGO, Ill. – Aug. 14 (SEND2PRESS NEWSWIRE) — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data.