Truebridge Hires Senior Retail Exec to Help Banks Increase Sales

BOSTON, Mass., April 30, 2013 (SEND2PRESS NEWSWIRE) — Truebridge, Inc., a Boston-based financial services marketing firm for banks and credit unions, has hired Ken Wells as EVP of Relationship Marketing. In this role, Ken will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines. The announcement was made by Stewart Rose, CEO of Truebridge.