CMI’s Dr. Christina Liao Will Present Decision Pathway Modeling at the Society for Insurance Research (SIR) Annual Conference

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products. She will use a case study from a leading insurance company.