Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing

RICHMOND, Va. – Dec. 3 (SEND2PRESS NEWSWIRE) — Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.