International Fashion Company Partners with Cutting-Edge Denim Design House: Whispering Smith and Lab of Denim Announce New Venture

NEW YORK, N.Y., May 13 (SEND2PRESS NEWSWIRE) — The Lab of Denim USA and Whispering Smith have entered into a new venture partnership company called Whispering Smith / The Lab of Denim USA. The new company will be headed by Whispering Smith CEO Brian King. The Lab of Denim founder and designer Anthony Frym will head up all aspects of design for this new premium denim business.