![\"Christopher](\"https:\/\/www.send2press.com\/wire\/images\/23-1102-s2p-neotrope-ai-fill-800x600.jpg\")
Image Caption: Christopher Simmons of NEOTROPE uses AI tools to upsample and expand client image for news distribution.<\/em><\/p>\n
\u201cFor the past 24 years we have always helped clients improve their news images for press release dissemination direct-to-editors and online,\u201d says CEO and co-founder Christopher Laird Simmons<\/a>.<\/p>\n \u201cThis has sometimes been simple stuff like whitening teeth a little in headshots, or fixing wide angle distortion, where folks on either side of a group image look like Agustus Gloop due to lens distortion. We\u2019ve been pretty proud of taking this extra step \u2013 which nobody else in the newswire business does.\u201d<\/p>\n Simmons, an Adobe Photoshop guru since 1993, and professional photographer since a teenager (ahem, in the late 1970s), started using image AI tools like Topaz Gigapixel AI in 2019 to upscale client images; where sometimes an agency could get nothing from their client except a postage stamp image, perhaps from a LinkedIn account or email signature.<\/p>\n Recently adding modern tools like generative fill in Photoshop 2023<\/a>, and Topaz Photo AI<\/a> for improved upsampling, has been a huge step forward in correcting the overall image for elements such as missing shoulders, rooms, outdoor sets, chopped off hair, and more.<\/p>\n \u201cToday, our basic web image size for press releases syndicated online and shared to news platforms and social, is an 800×600 pixel rectangle, and 3×4 inch 300 dpi image for media,\u201d says Simmons. \u201cWhen clients have nothing other than a 250×250 pixel headshot, we can now easily upsample the image to usable size, but also use generative fill to add the missing elements for converting a vertical or square image to landscape rectangle. The time saving with AI is just astounding, and our clients are both appreciative and a bit \u2018freaked out.\u2019 It is rather trippy what is now possible.\u201d<\/p>\n Simmons concludes, \u201cWe like to say our press release newswire is more like a wedding cake business than a burger flipping business. With these updated tools the frosting keeps getting better!\u201d<\/p>\n Basic image correction is free with all of Send2Press\u2019 PRO press release distribution packages on a non-pre-approval basis. Pre-approval and alternate versioning is available at added cost and delays distribution.<\/p>\n Send2Press, online since 2000*, offers best in class affordable press release distribution and writing. News appears on legitimate news portals, APnews website<\/a>, AP syndication, AP newsrooms, social media and high visibility on Google News and other news channels and data platforms.<\/p>\n Send2Press, a service of Neotrope, was ranked best overall of the top 6 newswire services by Fit Small Business in 2020. Parent, Neotrope, was an Inc. 5000 listed company in 2009.<\/p>\n Neotrope\u00ae, a marketing, entertainment, and technology company, launched in 1983 by Christopher Laird Simmons and the late Dr. JL Simmons, is celebrating its 41st anniversary in Jan. 2024.<\/p>\n (*Verifiable via Archive.org for Send2Press homepage in the year 2000.)<\/p>\n About Send2Press:<\/strong><\/p>\n Send2Press\u00ae, founded in 2000, offers affordable press release distribution<\/a>, writing, and social media marketing. Send2Press was named \u201cbest overall\u201d of the top six press release services in 2020 by Fit Small Business. Send2Press is a dba of Neotrope, founded in 1983 in California.<\/p>\n Send2Press was the first true newswire service to be entirely made up of public relations and marketing professionals (including PRSA members), ex-magazine staffers, and published authors. This provides a better boutique experience versus other services with only sales people and copy editors on staff.<\/p>\n Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility, with exceptional ratings from customers on sites like Trustpilot<\/a>.<\/p>\n Learn more about Send2Press\u00ae at: https:\/\/www.Send2Press.com\/<\/a><\/p>\n Send2Press Newswire offers:<\/p>\n View current plans and pricing at: https:\/\/www.send2press.com\/services\/price-list.shtml<\/a><\/p>\n\n