![\"Picsello](\"https:\/\/www.send2press.com\/wire\/images\/23-0416-s2p-spc-picsello-web-800x600.jpg\")
Photo Caption: Smart Profit Calculator™ – Access on Computer.<\/em><\/p>\n
Among its proprietary suite of specialized and innovative photography business tools and services is the Smart Profit Calculator<\/a>™, a powerful tool developed through four years of intensive research. This unique calculator takes the guesswork out of pricing for photographers who want to start or grow their business. Picsello also provides insight into pricing strategies and business growth opportunities.<\/p>\n \u201cThere\u2019s a good deal of misinformation out there about what, for example, brides pay for wedding photography. Much of that is coming from very large companies \u2013 not the average photographer trying to make a living wage,\u201d Jane Goodrich, founder of Picsello, says. \u201cThis misinformation contributes to clients not understanding the real value of services.\u201d<\/p>\n During the course of their four years of research, Picsello gathered information through surveys and interviews from photographers across the globe who had been in business for four years or more. Data revealed average industry costs along with how long it takes to create a profitable business.<\/p>\n Earlier data had shown that for every hour of a photoshoot, there were nine hours of backend work<\/a>. Goodrich says it was difficult to believe so they set out to disprove it.<\/p>\n \u201cHowever, what we learned shocked us,\u201d she says. \u201cYou would think with the advent of technology that the backend times would have lessened, but they\u2019ve actually increased. That\u2019s mostly attributed to marketing time to stay in pace with the competition.\u201d<\/p>\n So, what\u2019s the average total time spent on a photography business per a one-hour photoshoot? The answer: a stunning 12 hours.<\/p>\n The Smart Profit Calculator helps photographers to correctly price themselves so they can afford to replace their equipment, have backup cameras and file storage solutions as well as afford healthcare and even save for retirement.<\/p>\n Users simply enter specific information about their business, such as financial and time goals, business costs for cameras, computers, memory cards, batteries, etc. The calculator factors in the industry standard business costs, and the industry standard for how long certain types of shoots take – including all of that back-end work that often gets left out. Once the data is figured out, the calculator reveals the price that should be charged in addition to how many photoshoots are needed to hit those business goals. A follow-up email includes tips and resources about how to raise those prices and also offers a scheduled call to help with the overall process.<\/p>\n \u201cUsing Picsello\u2019s calculator was a game-changer,\u201d says Jess Allen, owner of Jess Allen Photography<\/a>. \u201cIt gave me confidence to raise my prices, knowing that I was accurately valuing my time and expertise. Thanks to Picsello, I now charge what I\u2019m worth and my business has flourished.\u201d<\/p>\n Choosing Picsello means gaining access to expertise and resources that empower photographers to not just survive, but thrive.<\/p>\n \u201cWe want photographers to see us as an indispensable business partner,\u201d Goodrich says. \u201cOur goal is to be the voice of all photographers and to empower, support and listen to them.\u201d<\/p>\n About Picsello:<\/strong><\/p>\n Picsello\u2019s mission is simple \u2013 to help photographers successfully market, maintain and manage their photography businesses.<\/p>\n Jane Goodrich, founder of Picsello, uniquely combines her passion for photography with extensive business and technology expertise. She has more than a decade of experience running a photography business and mentoring photographers who want to run their own. This experience, coupled with her MBA and her time working with major brands at Ogilvy, a leading marketing and advertising agency, has equipped her with a deep understanding of brand development and client engagement.<\/p>\n Picsello\u2019s approach to business is strategic and user-centric and the company is at the forefront of technological advancement, continually integrating new features based on evolving market trends and user feedback.<\/p>\n MORE INFORMATION:<\/strong><\/p>\n Try the Smart Profit Calculator for free: https:\/\/app.picsello.com\/users\/register<\/a><\/p>\n Picsello: https:\/\/www.picsello.com\/<\/a><\/p>\n MULTIMEDIA:<\/strong><\/p>\n VIDEO (YouTube): https:\/\/youtu.be\/aGJsJLGHn-U<\/a><\/p>\n
![https:\/\/www.Send2Press.com\/300dpi\/23-0416-s2p-spc-picsello-300dpi.jpg<\/a><\/p>\nPhoto Caption: Smart Profit Calculator™ – Access on Computer.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK, N.Y., April 16, 2024 (SEND2PRESS NEWSWIRE) — In today’s fast-paced digital world, photographers find themselves in an increasingly competitive marketplace. This is where Picsello, a comprehensive software platform designed to streamline business operations for photographers, can make a profound difference.<\/p>\n","protected":false},"author":9795,"featured_media":117585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[579,12804,1,577,8,599,6,5,40],"tags":[19986],"class_list":["post-117602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography-news","category-ap","category-business-news","category-communication-arts-news","category-new-york-news","category-cloud-saas-news","category-software-news","category-technology-news","category-video-news-release","tag-photography-business","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3618,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/117602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/9795"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=117602"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/117602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/117585"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=117602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=117602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=117602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.Send2Press.com\/300dpi\/23-0416-s2p-spc-picsello-300dpi.jpg\"){kind=link}