{"id":123852,"date":"2025-02-05T07:01:05","date_gmt":"2025-02-05T12:01:05","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=123852"},"modified":"2025-02-14T10:26:40","modified_gmt":"2025-02-14T15:26:40","slug":"iemergent-named-to-housingwires-tech100-list-for-2025","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/iemergent-named-to-housingwires-tech100-list-for-2025\/","title":{"rendered":"iEmergent named to HousingWire’s Tech100 list for 2025"},"content":{"rendered":"

DES MOINES, Iowa, Feb. 4, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced its selection to HousingWire\u2019s 2025 Tech100 Mortgage list. The prestigious recognition honors iEmergent\u2019s flagship platform, Mortgage MarketSmart, for equipping mortgage lenders with the insights to serve diverse and underserved communities.<\/p>\n

\"HousingWire
Image caption: HousingWire Tech100 Honoree.<\/em><\/p>\n

Mortgage MarketSmart is the industry\u2019s only market intelligence and forecasting platform that helps lenders locate and engage home-ready, underserved markets. By integrating comprehensive loan origination forecasts with demographic, economic, housing and competitor data, iEmergent enables lenders to visualize and act on lending opportunities at both macro and micro levels. The platform\u2019s interactive maps empower lenders to pinpoint market gaps, develop targeted lending strategies and recruit loan officers who can support diverse homeownership initiatives.<\/p>\n

\u201cUnderstanding and addressing homeownership disparities requires more than good intentions\u2014it demands data-driven strategies,\u201d said iEmergent CEO Laird Nossuli. \u201cMortgage MarketSmart provides lenders with the intelligence they need to identify and serve historically overlooked communities. Being recognized by HousingWire underscores the impact our technology is making in advancing equitable lending.\u201d<\/p>\n

\u201cThe 2025 Tech100 honorees are driving real transformation in mortgage and real estate,\u201d said HousingWire Editor-in-Chief Sarah Wheeler. \u201cThese companies are not just enhancing processes\u2014they\u2019re redefining what\u2019s possible. Their innovations, from streamlining lending operations to elevating the real estate experience, pave the way for a more efficient and dynamic housing market.\u201d<\/p>\n

HousingWire\u2019s Tech100 awards program, now in its 13th year, celebrates companies pioneering new housing finance solutions. Learn more about HousingWire Tech100 and view iEmergent\u2019s complete company profile here: https:\/\/www.housingwire.com<\/a>.<\/p>\n

About iEmergent<\/strong><\/p>\n

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https:\/\/www.iemergent.com<\/a>.<\/p>\n

Tags: @iEmergent #housingfinance #housingequity #housingeconomy #mortgage @HousingWire #HWTech100<\/p>\n

### UPDATED 2.14.25 to fix an inadvertent error in text.<\/p>\n","protected":false},"excerpt":{"rendered":"

DES MOINES, Iowa, Feb. 4, 2025 (SEND2PRESS NEWSWIRE) — iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced its selection to HousingWire’s 2025 Tech100 Mortgage list. The prestigious recognition honors iEmergent’s flagship platform, Mortgage MarketSmart, for equipping mortgage lenders with the insights to serve diverse and underserved communities. [UPDATED]<\/p>\n","protected":false},"author":9341,"featured_media":123792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,1,15850,38,522],"tags":[205,8105],"class_list":["post-123852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-and-honors-news","category-business-news","category-des-moines","category-finance-news","category-iowa-news","tag-depthpr","tag-housingwire-hw-tech100","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":2135,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/123852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/9341"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=123852"}],"version-history":[{"count":3,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/123852\/revisions"}],"predecessor-version":[{"id":124090,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/123852\/revisions\/124090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/123792"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=123852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=123852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=123852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}