![\"Haier](\"https:\/\/www.send2press.com\/wire\/images\/25-0611-s2p-totalsonics-800x600.jpg\")
Image caption: Haier TV and Total Sonics Announce Addition of Award-Winning Total Cal Auto Calibration Technology to Next Generation of Haier TVs.<\/em><\/p>\n
Total Cal\u2019s groundbreaking approach both simplifies the room calibration process for consumers and keeps costs down for manufacturers. Using the homeowner\u2019s smart phone or tablet, or a calibrated USB microphone, this advanced technology easily guides the user through measurements of a products\u2019 audio performance in the room. Then in mere seconds, this room-response data is compared to the original frequency response of the product, used to generate a customized correction curve, and programmed into the product. The resultant sound quality is greatly improved: better clarity, tonal balance, and bass response.<\/p>\n
According to Total Sonics\u2019 Vice President, Timothy Brault, \u201cWe are thrilled Haier\u2019s team of outstanding product development experts have seen fit to add Total Cal as a key feature in their product line.\u201d<\/p>\n
Total Cal is just one part of the Total Technology suite of smart audio processing and calibration technologies, which also includes Total Sonics speaker optimization, Total Volume\u00ae automated loudness control, Total Surround\u00ae sound field expansion, Total Bass™ psychoacoustic bass processing, and the Total Immersion™ height virtualization technology we\u2019ve developed in conjunction with Psy(x) Research. Innovations like Total Cal are a direct reflection of THAT Corporation\u2019s legacy of improving audio performance, going back over 40 years to THAT\u2019s predecessor, dbx\u00ae inc. With Total Cal, better sound in the home can now be accomplished at more affordable price points.<\/p>\n
For further information on Haier TVs and sound products or any of the Total Sonics suite of applications, please contact Richard Frank of Frank Marketing: C – 949-637-0700, e – rfrank.fma@gmail.com<\/p>\n
ABOUT TOTAL SONICS:<\/strong><\/p>\n Started by engineers of legendary dbx\u00ae professional and consumer audio products, Total Sonics has been improving sound in consumer electronics for over 40 years, and Total Sonics technology has been used in over one billion devices worldwide.<\/p>\n Manufacturers turn to Total Sonics to deliver an improved audio experience to consumers at a low cost, without the need for additional hardware. Total Sonics makes audio processing software for TVs, soundbars, speakers, cell phones and tablets, and other consumer devices.<\/p>\n Learn more: https:\/\/totalsonics.com\/<\/a> and https:\/\/thatcorp.com\/<\/a>.<\/p>\n ABOUT HAIER:<\/strong><\/p>\n Today Haier reaches the global marketplace. Thirty-five years ago, Haier started serving the Chinese market. Today Haier has spread all over Asia, Africa, Europe, North America and the Middle East, truly to all corners of the world. There are 10 R&D centers, 24 industrial parks, 66 marketing centers and 108 manufacturing plants in the world. New brands continue to join the Haier family, Aqua, Fischer Parker, GEA, Candy, have recently become members of the greater family of Haier brands.<\/p>\n
![https:\/\/www.Send2Press.com\/300dpi\/25-0611-s2p-totalsonics-300dpi.jpg<\/a><\/p>\nImage caption: Haier TV and Total Sonics Announce Addition of Award-Winning Total Cal Auto Calibration Technology to Next Generation of Haier TVs.<\/p>\n","protected":false},"excerpt":{"rendered":"MILFORD, Mass., June 11, 2025 (SEND2PRESS NEWSWIRE) — Total Sonics® (a division of THAT Corporation®) is very pleased to announce they’ve come to agreement with global CE powerhouse Haier Multimedia on licensing Total Cal®, their innovative automatic room calibration system. Total Cal’s groundbreaking approach both simplifies the room calibration process for consumers and keeps costs down for manufacturers.<\/p>\n","protected":false},"author":10040,"featured_media":126869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,755,12804,10866,1,161,5],"tags":[20362,20377,20361],"class_list":["post-126887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronics-news","category-alliances-news","category-ap","category-audio-visual-technology","category-business-news","category-massachusetts-news","category-technology-news","tag-consumer-audio-products","tag-home-audio","tag-that-corporation","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3500,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/126887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/10040"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=126887"}],"version-history":[{"count":4,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/126887\/revisions"}],"predecessor-version":[{"id":126889,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/126887\/revisions\/126889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/126869"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=126887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=126887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=126887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.Send2Press.com\/300dpi\/25-0611-s2p-totalsonics-300dpi.jpg\"){kind=link}