{"id":127694,"date":"2025-07-15T07:00:33","date_gmt":"2025-07-15T11:00:33","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=127694"},"modified":"2025-07-14T15:00:22","modified_gmt":"2025-07-14T19:00:22","slug":"new-industry-research-shows-direct-mail-outpaces-digital-in-performance-gains","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/new-industry-research-shows-direct-mail-outpaces-digital-in-performance-gains\/","title":{"rendered":"New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains"},"content":{"rendered":"

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months \u2013 the highest lift among all direct marketing channels, including email and social media.<\/p>\n

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Image caption: Franklin Madison Direct logo.<\/em><\/p>\n

The annual report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers.<\/p>\n

The full report is available at https:\/\/www.franklinmadisondirect.com\/directmailreport<\/a>.<\/p>\n

Today\u2019s top brands are leaning into proven strategies that combine innovation, data-driven insights, and omnichannel alignment to capture target audience attention and drive response. Direct mail, backed by its increasingly strong track record and growing consumer sentiment, holds its place as a high-impact channel in this mix.<\/p>\n

The 2025 benchmark report shows that when mail is tested, personalized, and seamlessly integrated with digital channels, both marketers and consumers see the difference.<\/p>\n