{"id":129172,"date":"2025-09-09T09:06:16","date_gmt":"2025-09-09T13:06:16","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=129172"},"modified":"2025-09-08T18:22:34","modified_gmt":"2025-09-08T22:22:34","slug":"new-book-the-crisis-casebook-reveals-how-the-worlds-leading-brands-navigate-disasters-and-scandals","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/new-book-the-crisis-casebook-reveals-how-the-worlds-leading-brands-navigate-disasters-and-scandals\/","title":{"rendered":"New Book, ‘The Crisis Casebook,’ Reveals How the World’s Leading Brands Navigate Disasters and Scandals"},"content":{"rendered":"

WASHINGTON, D.C., Sept. 9, 2025 (SEND2PRESS NEWSWIRE) — In a world where disruption is constant and crises can strike without warning, a new book by crisis management expert Edward Segal offers a timely roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. \u201cThe Crisis Casebook: Lessons in Crisis Management from the World\u2019s Leading Brands\u201d (ISBN: 978-1399822381; hardcover) published by John Murray Business and available on September 9, 2025, examines hundreds of real-world examples of crises that have rocked companies, celebrities, and other high-profile individuals.<\/p>\n

\"BOOK:
Image caption: Cover, \u201cThe Crisis Casebook: Lessons in Crisis Management from the World\u2019s Leading Brands\u201d – a new book by crisis management expert Edward Segal.<\/em><\/p>\n

Drawing on his experience as a longtime crisis management expert and his reporting as a leadership strategies senior contributor for Forbes.com, Segal distills actionable lessons for how to prevent, respond to, and recover from a wide range of crisis situations.<\/p>\n

\u201cIt doesn\u2019t matter who you are or what business you\u2019re in – you are never far from a crisis,\u201d Segal said.<\/p>\n

A TIMELY WAKE-UP CALL FOR BUSINESS LEADERS<\/strong><\/p>\n

Recent data underscores the urgent need for preparedness. According to The Conference Board\u2019s \u201cC-Suite Outlook 2023,\u201d fewer than half of executives worldwide said they were prepared for another pandemic or public health emergency. Just 41% reported readiness for a cybersecurity incident, and only 39% were prepared for financial instability.<\/p>\n

Segal argues that these gaps in readiness can have devastating consequences. \u201cA poorly managed crisis can damage reputations, profits, and even destroy organizations,\u201d he said. \u201cExecutives and leaders who fail to prepare will risk their careers, their companies, and the people who depend on them.\u201d<\/p>\n

From supply chain disruptions and lawsuits to workplace misconduct, and accidents, \u201cThe Crisis Casebook\u201d shows how crises emerge and what organizations can do to protect themselves before it\u2019s too late.<\/p>\n

LESSONS FROM THE FRONT LINES<\/strong><\/p>\n

The book builds on the more than 700 crises Segal has analyzed in his popular Forbes.com column. With new, previously unreleased material, he recounts how global brands, nonprofits, and public figures – including celebrities and royalty – have stumbled or succeeded when facing high-stakes challenges.<\/p>\n

Segal highlights best practices and cautionary tales, explaining how leaders can avoid missteps and adopt strategies that have proven effective. His approach is rooted in decades of hands-on experience managing crises, advising organizations, and training executives and staff.<\/p>\n

Among the topics covered in the book:<\/em><\/p>\n