{"id":130407,"date":"2025-10-22T09:00:09","date_gmt":"2025-10-22T13:00:09","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=130407"},"modified":"2025-10-21T20:30:17","modified_gmt":"2025-10-22T00:30:17","slug":"trueenergy-socks-expands-its-performance-platform-with-premium-merino-wool-powered-by-dual-action-tru-x-technology","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/trueenergy-socks-expands-its-performance-platform-with-premium-merino-wool-powered-by-dual-action-tru-x-technology\/","title":{"rendered":"TRUEENERGY Socks Expands Its Performance Platform with Premium Merino Wool Powered by Dual-Action Tru-X Technology"},"content":{"rendered":"<p>HICKORY, N.C., Oct. 22, 2025 (SEND2PRESS NEWSWIRE) &#8212; Grandview Hosiery, LLC announced today that its <a href=\"https:\/\/trueenergysocks.com\/\">TRUEENERGY<\/a>\u00ae brand, the leader in performance sock innovation, has unveiled its Premium Merino Wool collection &#8211; an industry breakthrough that combines the natural intelligence of Merino Wool with advanced Tru-X Technology. Engineered to boost circulation, enhance endurance, and deliver lasting comfort, these socks set a new performance benchmark for athletes, outdoor adventurers, and high-energy movers everywhere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.send2press.com\/wire\/images\/25-1022-s2p-trueenergy-800x600.webp\" alt=\"TRUEENERGY Premium Merino Wool Quarter Sock\" width=\"800\" height=\"600\" class=\"alignnone size-full wp-image-130393\" srcset=\"https:\/\/www.send2press.com\/wire\/images\/25-1022-s2p-trueenergy-800x600.webp 800w, https:\/\/www.send2press.com\/wire\/images\/25-1022-s2p-trueenergy-800x600-400x300.webp 400w, https:\/\/www.send2press.com\/wire\/images\/25-1022-s2p-trueenergy-800x600-200x150.webp 200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><br \/><em>Photo Caption: TRUEENERGY\u00ae Premium Merino Wool Quarter Sock.<\/em><\/p>\n<p><strong>TRU-X TECHNOLOGY REDEFINES MERINO WOOL PERFORMANCE:<\/strong><\/p>\n<p>At the core of the new collection is TRUEENERGY\u2019s proprietary Dual-Action Tru-X Technology, which combines targeted compression with the active power of infrared energy. Designed to promote circulation, reduce muscle fatigue, and enhance endurance, Tru-X delivers more comfort and energy with every step\u2014now seamlessly woven into the natural performance of Merino Wool.<\/p>\n<p>\u201cMerino Wool is beloved for its comfort and adaptability in all conditions. With Tru-X Technology, we\u2019ve taken it to the next level,\u201d said Angela Drum, VP Product Marketing, TRUEENERGY\u00ae. \u201cBy uniting the natural benefits of Merino Wool with science-driven performance, we\u2019ve created a product line unlike anything else in the outdoor segment. These socks don\u2019t just keep you comfortable &#8211; they help you perform, endure, and excel.\u201d<\/p>\n<p><strong>PREMIUM MERINO WOOL COLLECTION<\/strong><\/p>\n<p>The Premium Merino Wool Collection includes Men\u2019s and Women\u2019s Mid-Weight Hiker Crew ($23.99), Heavy-Weight Hiker Crew ($24.99), Mid-Weight Athletic Quarter ($20.99), and the new Heavy-Weight Boot Sock ($25.99) sized S\/M \u2013 XXL. Each pair is crafted for durability, seamless comfort, temperature regulation, and odor control\u2014gear built to thrive on the trail, at work, and anywhere movement matters.<\/p>\n<p>Product Highlights:<\/p>\n<ul>\n<li><strong>Merino Wool + Dual-Action Tru-X Technology:<\/strong><br \/>\nWhere nature meets innovation. The natural softness, breathability, and temperature control of Merino Wool combine with targeted compression and infrared energy to boost circulation, enhance endurance, and keep you moving in total comfort.<\/li>\n<li><strong>Proudly Made in the USA with Imported Yarn:<\/strong><br \/>\nExpertly knit in Hickory, North Carolina\u2014home to over 75 years of sock-making craftsmanship\u2014using world-class Merino Wool yarns for superior quality and performance.<\/li>\n<li><strong>Performance-Built Comfort:<\/strong><br \/>\nEvery detail is engineered for the journey\u2014reinforced heel and toe for durability, seamless toe for a smooth fit, and breathable mesh zones that keep you cool, dry and supported mile after mile.<\/li>\n<\/ul>\n<p><strong>PROUDLY MADE IN THE USA WITH IMPORTED YARN:<\/strong><\/p>\n<p>Every TRUEENERGY\u00ae Premium Merino Wool sock is proudly Made in the USA with imported yarn, knit in Hickory, North Carolina\u2014where more than 75 years of craftsmanship meets modern innovation. This fusion of American manufacturing and global material sourcing delivers uncompromising quality and performance.<\/p>\n<p><strong>Availability:<\/strong><\/p>\n<p>The TRUEENERGY\u00ae Premium Merino Wool collection is available now on the brand\u2019s website within the Outdoor &amp; Work collection: <a href=\"https:\/\/trueenergysocks.com\/collections\/outdoor-work\">https:\/\/trueenergysocks.com\/collections\/outdoor-work<\/a>.<\/p>\n<p><strong>About TRUEENERGY Socks:<\/strong><\/p>\n<p>TRUEENERGY\u00ae Socks from Grandview Hosiery, LLC leads the way in performance innovation, creating socks with advanced technologies that push the boundaries of what gear can do. By fusing science with craftsmanship, we design products that enhance performance, extend endurance, and maximize comfort. TRUEENERGY\u00ae sets the pace for a new era in performance gear\u2014delivering energy you can feel in every step.<\/p>\n<p><strong>For More Information:<\/strong><\/p>\n<p>Website: <a href=\"https:\/\/trueenergysocks.com\/\">https:\/\/trueenergysocks.com\/<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/trueenergysocks\/\">@trueenergysocks<\/a><\/p>\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/TrueEnergySocks\/\">True Energy Socks<\/a><\/p>\n<p><strong>MEDIA CONTACT:<\/strong><br \/>\nAngela Drum<br \/>\nTRUEENERGY\u00ae Socks<br \/>\nMarketing@trueenergysocks.com<\/p>\n<p><strong>MULTIMEDIA:<\/strong><\/p>\n<p>Photo link for media: <a href=\"https:\/\/www.Send2Press.com\/300dpi\/25-1022-s2p-trueenergy-300dpi.webp\">https:\/\/www.Send2Press.com\/300dpi\/25-1022-s2p-trueenergy-300dpi.webp<\/a><\/p>\n<p>Photo Caption: TRUEENERGY\u00ae Premium Merino Wool Quarter Sock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HICKORY, N.C., Oct. 22, 2025 (SEND2PRESS NEWSWIRE) &#8212; Grandview Hosiery, LLC announced today that its TRUEENERGY&#xae; brand, the leader in performance sock innovation, has unveiled its Premium Merino Wool collection &#8211; an industry breakthrough that combines the natural intelligence of Merino Wool with advanced Tru-X Technology.<\/p>\n","protected":false},"author":10158,"featured_media":130392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[381,12804,1,588,52,30],"tags":[20450],"class_list":["post-130407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness-news","category-ap","category-business-news","category-fashion-news","category-north-carolina-news","category-sports-news","tag-merino-wool","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":2225,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/130407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/10158"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=130407"}],"version-history":[{"count":3,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/130407\/revisions"}],"predecessor-version":[{"id":130411,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/130407\/revisions\/130411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/130392"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=130407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=130407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=130407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}