![\"3rd3rd](\"https:\/\/www.send2press.com\/wire\/images\/25-1009-s2p-3rd3rd-marketing-800x600.webp\")
Image caption: 3rd3rd Marketing, known as the \u201cUn-Senior Living Agency,\u201d challenges aging stereotypes in its \u201cInternalized Ageism\u201d booklet \u2014 a free resource that helps organizations identify and overcome hidden biases to strengthen marketing impact.<\/em><\/p>\n
Known as the \u201cUn-Senior Living Agency,\u201d 3rd3rd Marketing has developed strategies that celebrate age with authenticity and inclusivity. The agency\u2019s \u201cInternalized Ageism\u201d booklet helps organizations uncover and address subtle biases that can undermine marketing effectiveness.<\/p>\n
According to Cynthia Thurlow, Principal at 3rd3rd Marketing, the key to effective senior living marketing lies in challenging the assumptions that perpetuate ageism.<\/p>\n
\u201cAgeism isn\u2019t just an external bias; it often shows up unintentionally in how organizations communicate and market,\u201d said Thurlow. \u201cAt 3rd3rd, we help clients see beyond the label of \u2018senior\u2019 and build marketing strategies that focus on people\u2019s values, aspirations, and lifestyles rather than their age.\u201d<\/p>\n
PRESENTATIONS AT LEADINGAGE INCLUDE:<\/strong><\/p>\n A recent success story with Hillcrest in Los Angeles County illustrates the impact of 3rd3rd Marketing\u2019s approach. By shifting its marketing focus from chronological age to psychodemographic and cultural identity, Hillcrest increased occupancy from 87% to 95% in just seven months.<\/p>\n \u201c3rd3rd helped us change not just our message, but our mindset,\u201d said Shirley Turner of Hillcrest. \u201cBy embracing more creativity and being even more entrepreneurial, we didn\u2019t just fill units, we built a stronger, more diverse and connected community.\u201d<\/p>\n About 3rd3rd Marketing<\/strong><\/p>\n 3rd3rd Marketing is the \u201cUn-Senior Living Agency,\u201d partnering with senior living communities and mission-driven aging services organizations globally. By dismantling stereotypes and replacing them with aspirational narratives, 3rd3rd helps organizations to build authentic connections, increase engagement, and achieve lasting impact. For more information visit: https:\/\/3rd3rd.com\/<\/a>.<\/p>\n Link to download the \u2018Internalized Ageism\u2019 booklet: https:\/\/3rd3rd.com\/wp-content\/uploads\/2025\/10\/3rd3rd-Marketing-Internalized-Ageism-Leave-Behind-1.pdf<\/a><\/p>\n\n
![https:\/\/www.send2press.com\/300dpi\/25-1009-s2p-3rd3rd-300dpi.webp<\/a><\/p>\nImage caption: 3rd3rd Marketing, known as the \u201cUn-Senior Living Agency,\u201d challenges aging stereotypes in its \u201cInternalized Ageism\u201d booklet \u2014 a free resource that helps organizations identify and overcome hidden biases to strengthen marketing impact.<\/p>\n","protected":false},"excerpt":{"rendered":"BOSTON, Mass., Nov. 3, 2025 (SEND2PRESS NEWSWIRE) — 3rd3rd Marketing, the nation’s leading agency redefining how senior living communities connect with older adults, showcases its “Un-Senior Living” approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI.<\/p>\n","protected":false},"author":10146,"featured_media":130007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[353,11,12804,163,1,134,161],"tags":[17064],"class_list":["post-130663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senior-citizen-news","category-advertising-marketing-news","category-ap","category-boston-news","category-business-news","category-general-editorial-news","category-massachusetts-news","tag-senior-living-communities","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":1861,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/130663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/10146"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=130663"}],"version-history":[{"count":3,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/130663\/revisions"}],"predecessor-version":[{"id":130668,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/130663\/revisions\/130668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/130007"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=130663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=130663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=130663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.send2press.com\/300dpi\/25-1009-s2p-3rd3rd-300dpi.webp\"){kind=link}