{"id":133199,"date":"2026-02-17T09:00:13","date_gmt":"2026-02-17T14:00:13","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=133199"},"modified":"2026-02-16T14:00:12","modified_gmt":"2026-02-16T19:00:12","slug":"3rd3rd-marketing-and-agingin-tackle-senior-livings-workforce-crisis","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/3rd3rd-marketing-and-agingin-tackle-senior-livings-workforce-crisis\/","title":{"rendered":"3rd3rd Marketing and AgingIN Tackle Senior Living’s Workforce Crisis"},"content":{"rendered":"

SEATTLE, Wash., Feb. 17, 2026 (SEND2PRESS NEWSWIRE) — As senior living communities continue to navigate workforce challenges that directly impact care quality and operations, 3rd3rd Marketing and AgingIN are partnering to present a timely webinar: \u201cWorkforce That Stays: Creative Strategies to Attract, Inspire, & Retain a Mission-Driven Team\u201d on Friday, February 27, geared toward senior living executives, HR professionals, and community leaders looking to build a sustainable workforce.<\/p>\n

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Image caption: 3rd3rd Marketing and AgingIN present a complimentary webinar on strengthening care team retention and resilience in senior living.<\/em><\/p>\n

This practical session is designed for senior living leaders who are ready to move beyond short-term staffing fixes and build a culture where people choose to stay and feel proud to do so.<\/p>\n

With the industry at a crossroads as it prepares for more than 15 million more people to join the 75+ age group, it is confronting a widening gap between the number of older adults and the shrinking number of available caregivers. The caregiver-to-receiver ratio, once more than six to one, will soon fall to four to one. At the same time, new construction for care settings continues to decline.<\/p>\n

\u201cThe senior living workforce crisis won\u2019t be solved by quick fixes or louder job postings,\u201d said Cynthia Thurlow, President and CEO of 3rd3rd Marketing. \u201cIt\u2019s solved when people understand why their work matters and feel genuinely connected to the mission. The webinar will provide tools and insights for communities to tell their story in a way that attracts the right people and gives them a reason to stay.\u201d<\/p>\n

Drawing on real-world experience, experts from 3rd3rd Marketing, which helps senior living communities globally, and AgingIN, an advocacy group focused on the evolution of eldercare, will explore how thoughtful storytelling, purpose-driven communication, and intentional culture-building can transform recruitment and retention outcomes. Attendees will gain actionable strategies to attract candidates who align with their mission, reduce burnout across care teams, and strengthen engagement at every level of the organization.<\/p>\n

\u201cRetention is built in the everyday moments around how leaders communicate, how teams are supported, and whether people feel seen and safe at work,\u201d said Zoie Garza, presenter and Project Coach at AgingIN. \u201cWhen organizations invest in culture with the same intention they invest in operations, burnout decreases and commitment grows. This session gives leaders practical tools they can use immediately.\u201d<\/p>\n

ATTENDEES WILL LEARN HOW TO:<\/strong><\/p>\n