{"id":135020,"date":"2026-04-30T10:00:04","date_gmt":"2026-04-30T14:00:04","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=135020"},"modified":"2026-04-29T19:21:51","modified_gmt":"2026-04-29T23:21:51","slug":"come-together-a-community-for-wine-inc-launches-second-annual-share-pair-sundays-campaign","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/come-together-a-community-for-wine-inc-launches-second-annual-share-pair-sundays-campaign\/","title":{"rendered":"COME TOGETHER-A Community for Wine Inc. Launches Second Annual ‘Share & Pair Sundays’ Campaign"},"content":{"rendered":"

SAN FRANCISCO, Calif., April 30, 2026 (SEND2PRESS NEWSWIRE) — COME TOGETHER\u2014A Community for Wine Inc., the mission-driven company behind the Come Over October™<\/em> and Share & Pair Sundays™<\/em> wine advocacy campaigns, today announced the launch of the second annual Share & Pair Sundays<\/em> campaign, running May 3 through June 28, 2026. Across nine consecutive Sundays, anchored by Mother\u2019s Day, Father\u2019s Day and the unofficial start of summer, the campaign invites consumers to gather around a table for the simple, time-honored ritual of sharing wine and food with the people they love.<\/p>\n

\"COME
Image caption: COME TOGETHER-A Community for Wine Inc. Launches Second Annual ‘Share & Pair Sundays’ Campaign.<\/em><\/p>\n

\u201cLast year proved that American wine drinkers are hungry for connection and for the kind of sharing that wine encourages,\u201d said Karen MacNeil, co-founder of COME TOGETHER and author of\u00a0The Wine Bible<\/em>. \u201cThis year we\u2019re building on that yearning. Sharing wine and food, as simple as that act can be, becomes a time of meaning, bringing friends and family together.\u201d<\/p>\n

A Cultural Response to the Loneliness Epidemic<\/strong><\/p>\n

The campaigns arrived at a moment when public health leaders were sounding alarms about social isolation. The U.S. Surgeon General has reported that roughly half of American adults experience loneliness, identifying it as a serious public health risk. The World Health Organization\u2019s Commission on Social Connection estimates that around 16 percent of people worldwide experience loneliness and shares that high-quality social connection is essential to mental and physical health and well-being.<\/p>\n

\u201cWine has been part of the human ritual of gathering for 8,000 years,\u201d said Kimberly Noelle Charles, DipWSET, co-founder of COME TOGETHER and president of Charles Communications Associates. \u201cShare & Pair Sundays<\/em> is a simple invitation to reconnect, to carve out time, however that looks for you, to share a meal, a bottle, and a moment of presence. It\u2019s about making space for real connection in a way that feels natural, not prescribed.\u201d<\/p>\n

A particular focus this year is making participation feel truly accessible. Share & Pair Sundays<\/em> is designed so anyone can take part, whether it\u2019s a dinner at home, a night out a restaurant, or causally standing around the kitchen counter with friends. The campaign encourages participation in whatever way feels natural, offering approachable recipes and pairing ideas that remove friction and make gathering seem simple. The goal isn\u2019t to define what connection should feel like, but to remind people that it\u2019s always within reach, and that wine, at its best, is something we share.<\/p>\n

Building on a Movement<\/strong><\/p>\n

Together, Come Over October<\/em> and Share & Pair Sundays<\/em> have generated 2.6 billion media impressions, 1,315 published articles, a journalist reach of 1.29 million, over 5.6 million social media impressions and activations across more than 1,400 retail locations. The campaigns have also benefited from over $150,000 in donated media value contributed by leading wine publications.<\/p>\n

This year\u2019s activations are already showing the breadth and creativity of the wine community\u2019s response. As detailed in a recent feature in Wine Industry Advisor<\/em><\/a>, businesses across the country are interpreting the campaign in their own way: Idle Hour, an inn, restaurant and winery in Oakhurst, California near Yosemite, is using its monthly Supper Club to bring isolated locals together around shared, family-style meals; Cork & Keg Tours is curating intimate Sunday wine excursions through Loudoun County, Virginia; and Long Island Wine Country has launched a Blanc & Franc Brunch Series pairing North Fork sauvignon blanc and cabernet franc with menus from regional chefs.<\/p>\n

\u201cWhether it\u2019s a backyard tailgate, a neighborhood potluck or a Sunday supper, the format doesn\u2019t matter, the connection does,\u201d added Gino Colangelo, co-founder of COME TOGETHER and president of Colangelo & Partners. \u201cOur 2026 goal is to grow consumer reach by 50 percent, deepen retail and restaurant engagement and bring even more international participation into the movement.\u201d<\/p>\n

Sponsors and Resources<\/strong><\/p>\n

Foundational partners of COME TOGETHER \u2013 A Community for Wine include Jackson Family Wines and Southern Glazer\u2019s Wine & Spirits. Benefactor partners include WineAmerica and Local Wine Events. Lyft, RedChirp and Yelp are preferred partners while media sponsors include Wine Enthusiast, Tasting Panel, Somm Journal, Wine Folly, VinePair, Wine Industry Network and Wine Business Monthly.<\/p>\n

Free downloadable assets, pairing guides, recipes and host tools are available at https:\/\/www.shareandpairsundays.com\/<\/a>.<\/p>\n

Wine producers, retailers, restaurants, importers, wholesalers and hospitality partners interested in joining the campaign can contact Program Director Barbara Fitzgerald at barbara@cometogetherforwine.com.<\/p>\n

Media Contacts:<\/strong><\/p>\n

Karen MacNeil, karen@karenmacneil.com<\/p>\n

Kimberly Noelle Charles, kcharles@charlescomm.com<\/p>\n

Gino Colangelo, gcolangelo@colangelopr.com<\/p>\n

About COME TOGETHER\u2014A Community for Wine Inc.<\/strong><\/p>\n

COME TOGETHER\u2014A Community for Wine Inc. is the mission-driven company behind the Come Over October<\/em> and Share & Pair Sundays<\/em> wine advocacy campaigns. Founded in 2024 by noted wine writer and author Karen MacNeil, along with leading wine industry marketers Gino Colangelo of Colangelo & Partners and Kimberly Noelle Charles, DipWSET of Charles Communications Associates, the company shares the story of wine\u2019s historic and contemporary role as a beverage that uniquely brings people together. To learn more, visit https:\/\/www.cometogetherforwine.com\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

SAN FRANCISCO, Calif., April 30, 2026 (SEND2PRESS NEWSWIRE) — COME TOGETHER-A Community for Wine Inc., the mission-driven company behind the Come Over October™ and Share & Pair Sundays™ wine advocacy campaigns, today announced the launch of the second annual Share & Pair Sundays campaign, running May 3 through June 28, 2026. Across nine consecutive Sundays, anchored by Mother’s Day, Father’s Day and the unofficial start of summer.<\/p>\n","protected":false},"author":9840,"featured_media":135005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11247,12804,1,10,402,197,103],"tags":[],"class_list":["post-135020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-vineyards","category-ap","category-business-news","category-california-news","category-food-beverage-news","category-event-news","category-san-francisco-news","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":368,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/135020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/9840"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=135020"}],"version-history":[{"count":3,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/135020\/revisions"}],"predecessor-version":[{"id":135027,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/135020\/revisions\/135027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/135005"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=135020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=135020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=135020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}