![\"Pitch](\"https:\/\/www.send2press.com\/wire\/images\/26-0901-s2p-pitch-black-800x600.jpg\")
Image caption: Cover, \u201cPitch Black: The best Black ads of the past 50+ years,\u201d by Mark Robinson.<\/em><\/p>\n
\u201cWhat if the most influential architects of modern American pop culture weren’t the ad men of \u2018Mad Men,\u2019 but the unsung Black creatives who built their own ad agencies in the shadows of Jim Crow?\u201d asks the author.<\/p>\n
The advertising images and messages contained in this comprehensive coffee table book chronicle a previously unrecorded chapter in the history of American business, fashion and culture, revealing how advertising created by Black people and for Black people became one of the most effective tools of the Civil Rights movement, changing the world\u2019s perception of Black America.<\/p>\n
\u201cToday, African Americans have become masters of culture, art and commerce. Today, there is no pop culture without Black people. And there is no commerce without pop culture,\u201d says Robinson.<\/p>\n
But this has been a long journey. How we got here is the story of Black America in the advertising of the past fifty years.<\/p>\n
Between chapters of historical curation, the book showcases the best Black advertising images of the past 50 years, hand-selected by a panel of some of the top Black creative leaders in advertising.<\/p>\n
Mark Robinson has spent the past 45 years in advertising at the industry\u2019s most prestigious agencies featured in Fortune, NY Times, Wall Street Journal, Black Enterprise and Advertising Age. Robinson is a past member of the American Advertising Federation\u2019s Multicultural Marketing Leadership Council, a national touring lecturer for the Advertising Educational Foundation, and an ongoing mentor for the American Association of Advertising Agencies. Mark was chosen by filmmaker Spike Lee to co-found and manage his agency, Spike\/DDB.<\/p>\n
Mark\u2019s previous book, \u201cBlack On Madison Avenue,\u201d winner of an astounding 9 literary excellence awards, is part memoir and part explosive history of \u201cAmerica\u2019s most un-diverse white collar profession.\u201d<\/p>\n
Even before this book\u2019s official release on September 7, 2026, \u201cPitch Black\u201d has already received four national awards for literary excellence; the Literary Titan Award, the Booky Award, Readers Favorite, and the Firebird Book Award. And now, praise has begun pouring in from across the advertising world.<\/p>\n
\u201cMark Robinson has done it again. In \u2018Pitch Black\u2019\u00a0he\u2018s brought together a wide range of advertisements with a bunch that you\u2019ll remember and some that you\u2019ve overlooked. And alongside the ads, he\u2019s brought sharp analysis written in his trademark style. And his is no mere surface analysis, Mark goes deep into the history to uncover the stories behind the creation and intention of the ads and their impact on society and Black culture,\u201d said JASON P. CHAMBERS, Ph.D.; Author, Associate Professor, Advertising, University of Illinois.<\/p>\n
\u201c\u2019Pitch Black\u2019 brilliantly shows\u00a0the cultural and economic upside of getting it right, and the implications of getting it wrong. It’s a brilliant read with practical advice and insights that are just as relevant today as they were back then,\u201d said John Osborn, President, SeenThis, former CEO of BBDO & OMD.<\/p>\n
Where can you go to see examples of the best and most successful advertising created for \u2013 and created by \u2013 African Americans?<\/p>\n
There is no central archive, library or museum where a collection of this great and historic work is accessible or exhibited. Remarkably, \u201cPitch Black\u201d represents the first ever archive of that excellent creative work.<\/p>\n
MORE INFORMATION:<\/strong><\/p>\n Author website: https:\/\/markrobinson-writing.com\/<\/a><\/p>\n Learn more about \u201cPitch Black\u201d: https:\/\/markrobinson-writing.com\/pitch-black-a-new-book-coming-in-2026<\/a><\/p>\n Watch the \u201cPitch Black\u201d Trailer (YouTube): https:\/\/www.youtube.com\/watch?v=jsXQMgrn4ng<\/a><\/p>\n On sale September 7, 2026, wherever you buy books.<\/p>\n
![https:\/\/d1an6hb2j63rg7.cloudfront.net\/Pitch_Black_v8_9194e6793a.jpg<\/a><\/p>\nImage caption: Cover, \u201cPitch Black: The best Black ads of the past 50+ years,\u201d by Mark Robinson.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK, N.Y., Sept. 1, 2026 (SEND2PRESS NEWSWIRE) — “Pitch Black: The best Black ads of the past 50+ years” (ISBN: 978-1736621585), a new book by advertising luminary, Mark Robinson, officially goes on sale September 7, 2026, and is destined to challenge what you think you know about American business, fashion and culture. “Pitch Black,” chronicles a pivotal chapter in America’s Civil Rights movement.<\/p>\n","protected":false},"author":10356,"featured_media":137825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,11,236,12804,1,37,134,8,559,40],"tags":[20502],"class_list":["post-137855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books-publishing-news","category-advertising-marketing-news","category-african-american-interest-news","category-ap","category-business-news","category-entertainment-news","category-general-editorial-news","category-new-york-news","category-products-news","category-video-news-release","tag-multicultural-marketing","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":1731,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/137855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/10356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=137855"}],"version-history":[{"count":3,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/137855\/revisions"}],"predecessor-version":[{"id":137857,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/137855\/revisions\/137857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/137825"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=137855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=137855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=137855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/d1an6hb2j63rg7.cloudfront.net\/Pitch_Black_v8_9194e6793a.jpg\"){kind=link}