![\"Come](\"https:\/\/www.send2press.com\/wire\/images\/26-1109-s2p-comeoveroct-800x600.jpg\")
Image caption: Come Over October Ends Wine Advocacy Campaign.<\/em><\/p>\n
The campaign, conceived in early 2024, provided the international wine community at large with a free platform and ready-to-use assets for promoting wine as a tool for social engagement.<\/p>\n
\u201cCome Over October was based on a simple, powerful, and undeniable idea: that wine brings us together,\u201d said Karen MacNeil. \u201cWhen Kimberly, Gino, and I began, we felt that a critical part of wine\u2019s story wasn\u2019t being told. We decided to devote ourselves to changing the anti-wine narrative and help the industry we love.\u201d<\/p>\n
Hundreds of wineries, wine companies, importers, distributors, retailers, trade groups, and wine media participated in the campaign. \u201cBy reaching millions of consumers, we began a movement that now is being embraced in a wide fashion, both here in the US and abroad,\u201d said Kimberly Noelle Charles. \u201cThe industry continues to face enormous challenges but Come Over October has been a \u2018bright light\u2019 and an invitation that resonated strongly with the trade and consumers.\u201d<\/p>\n
Come Over October and its sister campaign Share & Pair Sundays were funded with industry contributions, some as small as $500. \u201cOn a tiny budget, we were able to create a huge impact,\u201d said Gino Colangelo. \u201cWhen we began, we had no \u2018end date\u2019 in sight, but the campaigns have unfortunately run out of funding. That said, we are still prepared, after investing so much of our personal equity in COO, to support the wine advocacy work of others with our expertise and experience.\u201d Upon request and at the discretion of Karen, Kimberly and Gino, the COO and SPS assets will remain available for use by the industry.<\/p>\n
More than 200 wineries participated in Come Over October and Share & Pair Sundays, along with leading importers, distributors, and wine retailers, as well as major chains such as Kroger, Total Wine & More and Albertson\u2019s. The campaigns benefitted from strong media in leading publications and news outlets.<\/p>\n
Additionally, publishers in the industry stepped forward with complimentary ads, both print and digital, including The Wine Enthusiast, Somm Journal, Tasting Panel, The Wine Spectator, VinePair, Wine Industry Network, Wine Folly, Wine Industry Advisor, Shanken News Daily and Wine Business Monthly. Localwineevents.com also contributed with tailored outreach campaigns, social media activations and was a survey partner in a wide-reaching consumer study on the role of wine in culture.<\/p>\n
In a joint promotion with WineAmerica, Come Over October also hosted a press conference and wine tasting for Congress members, their staff and the media in Washington DC.<\/p>\n
The three founders expressed regret over the campaign\u2019s ending. \u201cWe built incredible momentum, putting wind into the wine industry sails during a challenging time,\u201d said MacNeil. \u201cWe hope the enduring message of continuing to \u2018Come Over\u2019 resonates with consumers well beyond October and the ensuing holiday season.\u201d<\/p>\n
To learn more about the campaigns, visit @comeoveroctober and @shareandpairsundays on Instagram.<\/p>\n
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