![\"Baldor](\"https:\/\/www.send2press.com\/wire\/images\/16-0719-baldor-600x450.jpg\")
\nThe Baldor Forager is tailor-made for an era when retailers must compete for the business of an increasingly sophisticated customer.<\/p>\n
HUNTS POINT, N.Y., July 19, 2016 (SEND2PRESS NEWSWIRE) — Baldor Specialty Foods, the premier ingredient source for NYC\u2019s best chefs, today announced a collaboration with Whole Foods Market\u2019s Northeast Region that will make the company\u2019s selection of unique culinary items available to home cooks for the first time through an in-store, digital kiosk called The Baldor Forager which will launch exclusively on July 26 in coordination with the grand opening of Whole Food Market Williamsburg, located at 238 Bedford Avenue in Brooklyn, N.Y.<\/p>\n
\nThe Baldor Forager is tailor-made for an era when retailers must compete for the business of an increasingly sophisticated customer.<\/p>\n
Despite surging interest, specialty ingredients are rarely available through brick-and-mortar retailers. The inaccessibility of these items is reflected in search results, where two of the terms most commonly associated with a wide array of specialty ingredients are \u201cwhere to buy\u201d and \u201csubstitute.\u201d<\/p>\n
When The Baldor Forager launches, it will satisfy the growing demand for wild mushrooms, heirloom produce and other items that were once the secret of the metro area\u2019s top chefs. The Baldor Forager\u2019s digital interface will encourage exploration, discovery and a retail experience focused on customization. Shoppers will be able to place their orders conveniently at The Baldor Forager kiosk and return for in-store pick-up in a day or two on average.<\/p>\n
Baldor will curate items based on uniqueness, seasonality and popularity with celebrated restaurants like Estela and Daniel. At launch, offerings will include fresh, water-grown wasabi root, white strawberries and an unusual variety of lavender-hued mushroom from France called a Bluefoot.<\/p>\n
Of the project, Baldor CEO TJ Murphy remarked, \u201cHigh-quality, specialty produce has always been the core of our business. We\u2019re really passionate about the items available through The Baldor Forager and can\u2019t wait to share them with a new audience.\u201d<\/p>\n
\u201cAt Whole Foods Markets, we\u2019re all about constantly improving the customer experience,\u201d said Tony Rajaram, Whole Foods Northeast Produce Coordinator. \u201cWe know our customers want to try new, special and exotic ingredients, however, it has been a challenge for us to stock fresh, unique produce items that are very fragile and have a short shelf-life. Now, our customers have the ability to order these items and have it delivered to the store, retaining the integrity of the product. The Forager is going to let us accomplish this simply and efficiently through our in-store kiosk.\u201d<\/p>\n
About\u00a0Baldor Specialty Foods:<\/strong>
\nBaldor Specialty Foods is one of the largest importers and distributors of fresh produce and specialty foods in Northeast and Mid-Atlantic regions. Beginning as Balducci\u2019s fruit stand in Greenwich Village in 1946, Baldor maintains its original promise \u2013 curate and deliver the best and freshest foods in the world. Baldor seeks to provide great specialty foods and logistics that give their customers an edge.<\/p>\n