{"id":23459,"date":"2017-03-15T14:10:03","date_gmt":"2017-03-15T18:10:03","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=23459"},"modified":"2017-03-15T14:25:59","modified_gmt":"2017-03-15T18:25:59","slug":"traffk-acquires-capsci-healths-mobile-technology","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/traffk-acquires-capsci-healths-mobile-technology\/","title":{"rendered":"Traffk Acquires Capsci Health\u2019s Mobile Technology"},"content":{"rendered":"

LOS ANGELES, Calif., March 15, 2017 (SEND2PRESS NEWSWIRE) — Traffk\u2122, the Los Angeles art district-based insurance technology company, is excited to announce the acquisition of Portland, Ore.-based Capsci Health. Capsci Health\u2019s HIPAA compliant, mobile technology platform personalizes health plan members\u2019 benefits, allowing them direct access to their plan\u2019s benefits, ID cards, preferred providers and telemedicine.<\/p>\n

\"Traffk
\nThe addition of Capsci Health\u2019s mobile capabilities enables underwriting and risk management to occur at the individual health plan member level by combining Traffk\u2019s massive data analytics and insurance underwriting technology with individual member level insights and communications.<\/p>\n

\u201cThis acquisition is another critical component of Traffk\u2019s end-to-end insurance technology solution providing for massive, individualized data collection, analysis of that data through AI, machine learning and proprietary algorithms, and the development of next generation insurance products and services that are personalized, sustainable and actionable,\u201d Traffk co-founder, Paul Ford, said.<\/p>\n

Capsci\u2019s CEO, Chris Logan, is equally optimistic and offered, \u201cWe are excited to leverage our mobile technology into Traffk\u2019s existing platform and pipeline to allow the true potential to be realized.\u201d<\/p>\n

Ford continued that, \u201cTraffk\u2019s efforts to create the unique capability of synthesizing enormous amounts of data into actionable items for improved insurance underwriting and population health management is now magnified by the ability to directly communicate with and affect consumer behavior in a completely secure environment.\u201d<\/p>\n

Robert Milligan, the Traffk board member who oversees mergers and acquisitions, commented, \u201cNot only is this a brilliant strategic product move, but working with the capable principals of Capsci led to a creative structure of debt and equity that\u2019s of great benefit to each company\u2019s shareholders.\u201d<\/p>\n

For more information, visit: https:\/\/www.traffk.com\/<\/a> and http:\/\/www.capscihealth.com\/<\/a>.<\/p>\n

About Traffk:<\/strong>
\nTraffk\u2122 modernizes the insurance underwriting process with more accurate data insights and risk profiling that allows risk-bearing companies or health plans to manage profitability, risk, market growth, cross-lines sales, marketing and compliance. Its SaaS platform enables an organization to deploy data mining, analytics and rules automation to manage risk, pricing and utilization.<\/p>\n

Traffk helps insurance-related companies manage, use and expand their data to improve underwriting accuracy, manage risk, realize market growth and retention and create data-optimized solutions and product offerings. The insurance-optimized risk management platform is powered by insurance experts, data scientists, machine learning and AI.<\/p>\n

Traffk provides:<\/strong><\/p>\n