{"id":24774,"date":"2017-05-09T11:00:59","date_gmt":"2017-05-09T15:00:59","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=24774"},"modified":"2017-05-18T18:13:38","modified_gmt":"2017-05-18T22:13:38","slug":"greenbar-distillery-solidifies-footing-in-crowded-craft-distillery-space","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/greenbar-distillery-solidifies-footing-in-crowded-craft-distillery-space\/","title":{"rendered":"Greenbar Distillery Solidifies Footing in Crowded Craft Distillery Space"},"content":{"rendered":"

LOS ANGELES, Calif., May 9, 2017 (SEND2PRESS NEWSWIRE) — Greenbar Distillery<\/a>, one of California\u2019s original craft distilleries and home of the world\u2019s largest portfolio of handcrafted, organic spirits, today announced that it has unified its seven core spirits lines under a new heart brand that evokes the company\u2019s origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery\u2019s new look echoes the maker-focused branding of craft brewers.<\/p>\n

\"Greenbar
\n\u201cWe\u2019re at a turning point in craft distilling where we need to create emotional connections with customers from the moment they see our bottles and make it easy for them to choose anywhere in a store,\u201d notes Melkon Khosrovian co-founder and spirits maker at Greenbar Distillery. \u201cCompared with when we started, the shelves are increasingly crowded and we felt that we needed to simplify our message to continue to grow.\u201d<\/p>\n

The distillery, based in the Arts District<\/a> of downtown Los Angeles, designed its new labels in-house to reflect the founders love for each other, their fans, their city and its immigrant food culture, as well as California\u2019s rich agricultural bounty. With its high-design heart imagery, hand-drawn font and distressed look, the new branding reinforces the distillery\u2019s emphasis on relaxed sophistication.<\/p>\n

Further connecting Greenbar Distillery to its home city\u2019s cultural terroir, the logo harkens the Mexican Sagrado Coraz\u00f3n<\/em> (sacred heart) iconography found throughout downtown Los Angeles, while capturing the gritty appeal of the graffiti art that defines DTLA\u2019s cityscape. The rays symbolize Southern California\u2019s ubiquitous sunshine, critical to the state\u2019s inimitable flora that\u2019s captured within each bottle.<\/p>\n

The individual labels play on the heart theme while serving as symbolic guides to what\u2019s inside, playfully alluding to the \u2018spirit\u2019 of each spirit. IX\u00c1 tequila\u2019s label recalls the mountains of Jalisco, CITY Gin\u2019s layout resembles skyscrapers, TRU Vodka reflects diamond purity and so on.<\/p>\n

\"Greenbar
\nGreenbar Distillery\u2019s move to consolidate its labels under one clearly defined house aesthetic marks a departure from the traditional distillery trajectory of dissociating certain sub-brands. The company\u2019s use of only real, organic ingredients, commitment to sustainability<\/a>, and the resulting quality-to-value prices resonate with the public. Melkon and Litty are thrilled to launch the new packaging to help make Greenbar Distillery products that much easier for the home mixologist to identify and enjoy.<\/p>\n

About Greenbar Distillery:<\/strong>
\nGreenbar Distillery, Los Angeles’ first since Prohibition, makes the world’s largest portfolio of craft organic spirits, including TRU vodkas, CITY gin, CRUSOE rums, FRUITLAB liqueurs, IX\u00c1 tequila, SLOW HAND whiskey, GRAND POPPY amaro and BAR KEEP aromatic bitters. Founded in 2004 by the husband-and-wife team Melkon Khosrovian and Litty Mathew, the company seeks to make better spirits for a better planet.<\/p>\n

More information: http:\/\/greenbardistillery.com\/<\/a>.<\/p>\n

*LOGO for media: Send2Press.com\/wire\/images\/17-0509s2p-greenbar-300dpi.jpg<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES, Calif., May 9, 2017 (SEND2PRESS NEWSWIRE) — Greenbar Distillery, one of California’s original craft distilleries and home of the world’s largest portfolio of handcrafted, organic spirits, today announced that it has unified its seven core spirits lines under a new heart brand that evokes the company’s origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery’s new look echoes the maker-focused branding of craft brewers.<\/p>\n","protected":false},"author":7027,"featured_media":24773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[402,11,10,187,8950,260],"tags":[],"class_list":["post-24774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-news","category-advertising-marketing-news","category-california-news","category-los-angeles-news","category-mature-content","category-hospitality-news","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":7790,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/24774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7027"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=24774"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/24774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/24773"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=24774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=24774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=24774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}