PASADENA, Calif., Sept. 25, 2017 (SEND2PRESS NEWSWIRE) — Lender Price, the emerging leader in digital mortgage lending technology, announced today that it has named veteran mortgage industry executive Jerry Halbrook as its CEO and has opened a fresh round of equity funding to fuel its growth trajectory.<\/p>\n
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\n\u201cAdding a CEO of Jerry Halbrook\u2019s caliber validates the Lender Price vision and strategy for mortgage lending transformation through a technologically superior digital POS and PPE platform that offers unprecedented business analytics,\u201d said Lender Price lead investor Kevin Costner. \u201cThe mortgage industry is eager to embrace the promise of digital disruption, and Lender Price is strategically positioned to fulfill on that promise.\u201d<\/p>\n
Jerry Halbrook\u2019s nearly 35 years of financial services industry experience includes most recently serving as president of the Origination Technology and Enterprise Business Intelligence divisions of Black Knight Financial Services, Inc. Prior to Black Knight, he has held numerous executive level positions at Prudential Home Mortgage, Bank of America, CitiMortgage, Nexstar Financial and Deloitte & Touche.<\/p>\n
\u201cI joined Lender Price due to its superior technology capabilities, which provide our customers with a competitive advantage,\u201d said Halbrook. \u201cLender Price\u2019s fully configurable digital lending platform and pricing engine allow our customers to achieve an omni-channel customer strategy with a superior borrower experience and a superior loan officer and third-party origination partner experience.\u201d<\/p>\n
\u201cFurther, Lender Price\u2019s technology platforms allow our customers to achieve maximum flexibility to adjust to changing market conditions and to lower their overall total cost of ownership as compared to competing products,\u201d Halbrook added.<\/p>\n
\u201cFor an investor like me that wants to be in on the early stages of a business poised to transform an industry that is critical to the U.S. economy and touches the lives and financial aspirations of millions of citizens, Lender Price is ideally positioned with a proven product, seasoned leadership and unparalleled marketing acumen,\u201d said Costner.<\/p>\n
\u201cI am very pleased to have Jerry lead Lender Price into the next phase of our business model,\u201d said Lender Price Co-founder, President and CIO Dawar Alimi. \u201cJerry\u2019s knowledge and experience will be invaluable in leading the company through our accelerated growth and market penetration.\u201d<\/p>\n
Lender Price is opening a new round of equity investment financing at this time to expand its capacity to support implementation of new customers, according to Halbrook.<\/p>\n
\u201cThe Lender Price products have been so well received by the mortgage and consumer lending industries that our sales pipeline is overflowing and demand for implementation services is expanding rapidly,\u201d he said.<\/p>\n
About Lender Price:\u00a0<\/strong>
\nLender Price is a California-based technology innovator and developer of an industry leading digital lending technology platform and product, pricing and eligibility engine, supporting omni-channel strategies, full mobile functionality and real time pricing analytics delivered on a state of the art cloud based technology platform.<\/p>\n