![\"Elliot](\"https:\/\/www.send2press.com\/wire\/images\/18-1112-elliot-cohen-696x522.jpg\" "\\"Elliot")
\nElliot Cohen\u2019s firm, My PR Guru, LLC (MyPRguru.com<\/a>) and My Gov Guru (MyGovGuru.com<\/a>) assists governments take a more active role in ensuring residents know what is happening in their cities and towns. Cohen assists a who\u2019s who of local governments seeking better outreach to their constituents. His has worked from Florida to Tennessee to Illinois. Even private sector clients that operate like governments seek out his firm. Century Village, one of the most recognized names in residential service uses My PR Guru LLC and My Gov Guru to communicate with thousands of residents.<\/p>\n
Elliot Cohen says his strategy is to directly reach out and grab members of the public, rather than rely on third parties. It\u2019s a proven model he has been using for almost 20 years and it turns traditional government public relations upside down. Most often governments send information to news media, then sit idly by hoping media will not only cover the story but will cover it accurately and fairly. Cohen provides the strategies and tools for governments to bypass the news media and communicate directly with members of the public. As his company website says, this method ensures communications that are unfiltered, factual, and authentic.<\/p>\n
\u201cNike doesn\u2019t sit back and hope its reputation is positive. It actively and aggressively reaches out directly to the public. Governments need to do the same. Cities get a raw deal from the press. No one covers the ninety-nine percent of good things they do for residents. Instead, media coverage focuses on the one percent. That\u2019s why cities need to tell their own stories as aggressively as they can,\u201d said Cohen.<\/p>\n
Elliot Cohen is credited with successfully remaking communications in several local governments, including the 11th largest law enforcement agency in the nation as well as one of Florida\u2019s largest cities. When he left the City of West Palm Beach, the local paper credited him with rebranding the city, expanding the city\u2019s proactive social media outreach, and transforming the city-operated television station. He has been published in government communication journals advocating for the public sector to be much more aggressive in controlling its messaging.<\/p>\n
\u201cHe has an almost instinctual ability to come up with a PR angle that leads to success,\u201d said Chris Roog, Economic Development Director for the City of West Palm Beach.<\/p>\n
About Elliot Cohen:<\/h3>\n
With over two decades in communications, media, and crisis management, Elliot Cohen is among the most experienced communicators in the state of Florida. He has been on the front lines of high stakes public relations, marketing, campaign politics, and crisis communications for some of the nation\u2019s largest organizations for almost 20 years. He is a proven and award-winning strategist who has successfully represented organizations in both the private and public sectors. Elliot Cohen has extensive experience in several sectors, including government, law enforcement, and healthcare.<\/p>\n
He served as Director of Media Relations for the 11th largest law enforcement agency in the United States. Cohen led media relations and crisis communications for one of the largest health care and health insurance companies in the state of Florida. He was also the Director of Communications for the City of West Palm Beach.<\/p>\n