SEBRING, Fla., Feb. 5, 2019 (SEND2PRESS NEWSWIRE) — IMSA Properties and Shaner Hotel Group announced today that the Chateau Elan Hotel and Conference Center is currently undergoing rebranding and will be operating as, \u201cSeven – Sebring Raceway Hotel\u201d by March 2019.<\/p>\n
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\nThis rebranding will come just in time for guests and fans as they descend on central Florida for what promises to be an unforgettable weekend as IMSA and the World Endurance Championship (WEC) run world-class sports car races on consecutive days at the iconic circuit March 13-15.<\/p>\n
\u201cAs an independent property, the importance of the rebrand was necessary for us to showcase the property\u2019s individuality. The brand makeover enables us to pay homage to the property\u2019s history, allowing guests to truly experience the property\u2019s racing background,\u201d explained Rick Humphrey, Vice President IMSA Properties.<\/p>\n
The new brand look celebrates the hotel\u2019s motorsport roots, as well as its high-speed future. With automotive highlights throughout its newly renovated spaces, the overall design is comfortable, yet classy. The hotel will be the ideal destination for guests looking for a genuine automotive adventure at a facility that is full of motorsports history.<\/p>\n
\u201cWhether a guest is here to race or to relax, Seven\u2019s lively and sophisticated vibes will provide the perfect backdrop for \u2018story-worthy\u2019 experiences our guests crave,\u201d said Brian Hockenbury, Senior Vice President of Operations-Full Service\/Resort at Shaner Hotel Group.<\/p>\n
The name, \u201cSeven\u201d is inspired by where it is situated on the Sebring International Raceway circuit \u2013 Turn 7. Like a dependable friend, guests can and will always turn to Seven. The hotel will continue to be its guests\u2019 second home as they return year after year.<\/p>\n
Seven will feature 123 rooms, two restaurants (APEX and Sunrise at 7), a full-service bar, indoor\/outdoor event space, a swimming pool, direct race track access, a fitness center and in-room dining.<\/p>\n
The property will continue to be owned by IMSA Holdings and managed by Shaner Hotel Group, one of the hospitality industry\u2019s leading owner-operators of full- and select-service hotels. As a trusted, quality brand, Shaner Hotel Group will continue to uphold its distinct character while providing guests award-winning customer service, operational and marketing resources.<\/p>\n
About Shaner Hotel Group:<\/strong>
\nShaner Hotel Group is one of the foremost owner-operator companies in the hospitality industry with more than 50 hotel properties owned and managed across the U.S., Italy and the Bahamas. New properties are constantly evaluated as the Shaner Hotel Group continues a conservative, yet opportunistic approach to growth. Shaner is an approved management company and franchisee of Marriott International, Inc., Hilton Hotels Corporation, Intercontinental Hotels Group and Choice Hotels.<\/p>\n