HUNTINGDON VALLEY, Pa., March 16 (SEND2PRESS NEWSWIRE) — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of “All Day Cafe,” a shelf-stable, liquid roast Hot Coffee Bag-in-the-Box brand. “We’re incredibly excited about competing in the hot beverage category,” said Mark Stephens, CEO of Multi-Flow. <\/p>\n
“Coffee is a multi-billion dollar category, and more operators are turning to high-quality, simple-to-use delivery systems to meet consumer demand. The beauty of a Hot Coffee Bag-in-the-box system are the operational issues that aren’t offered by typical ground-roast systems – no prep time, no labor, no waste, no filters, no grinds, no cleaning chemicals, no safety issues. What’s offered is a great tasting coffee available 24\/7 without having to brew on-site. Which isn’t to say that the coffee isn’t real. All Day Cafe is brewed from fresh, 100-percent Columbian Coffee.”<\/p>\n
Mark Adams, Multi-Flow Business Development Manager, was instrumental in helping to launch the brand. “We’re incredibly pleased with the taste,” Adams said. “Our line-up features a Columbian Dark Roast and a Decaf Columbian Dark Roast that presents a bold but smooth taste. We’ve gotten great feedback from customers.”<\/p>\n
The beverage is being dispensed from a Hot Coffee dispenser available through Multi-Flow, or directly from Bunn and Newco. All Day Cafe is packed in 2.5 gallon cases (2-1.25 gallon bags per case), and is dispensed using a 30:1 ratio. <\/p>\n
The brand’s logo highlights the product attributes. “We targeted one of the most identifiable cafe locations in the world — diners enjoying a cup of coffee under a New Orleans French Quarter balcony,” said Liz Dobrinska, Graphic Designer for Innovative Images. “The centerpiece of the logo is the large Old World-style clock, emphasizing the ‘fresh-brewed taste 24 hours a day’ message.” <\/p>\n
Multi-Flow is rounding-out its hot beverage program with a Hot Tea Bag-in-the-Box concept through Hudson Tea, as well as a Hot Apple Cider concept in conjunction with a leading national brand name in the apple cider category. <\/p>\n
Multi-Flow recently announced solid revenue growth for 2008. Stephens feels confident that All Day Cafe will allow Multi-Flow to sustain top-line increases in the coming year. “All of our market research and sampling points us to one conclusion: we have a real winner here that will answer a lot of customer needs. We couldn’t be more excited about this brand.”<\/p>\n