{"id":55851,"date":"2020-01-13T13:24:24","date_gmt":"2020-01-13T18:24:24","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=55851"},"modified":"2020-01-13T13:24:24","modified_gmt":"2020-01-13T18:24:24","slug":"coldwell-banker-elite-debuts-a-brand-new-look","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/coldwell-banker-elite-debuts-a-brand-new-look\/","title":{"rendered":"Coldwell Banker Elite Debuts a Brand New Look"},"content":{"rendered":"

FREDERICKSBURG, Va., Jan. 13, 2020 (SEND2PRESS NEWSWIRE) — Today, Coldwell Banker Elite unveiled its fresh new look as the Coldwell Banker\u00ae network undergoes a visual transformation as part of \u201cProject North Star.\u201d Coldwell Banker Elite is deploying all new office signage, yard signs, marketing materials and more as part of the full network-wide rebrand this year.<\/p>\n

\"Coldwell
\nSince launching the rebrand, Coldwell Banker set upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the \u201cCB North Star,\u201d symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant–guiding consumers as they navigate the home buying and selling process.<\/p>\n

President and CEO, Kevin Breen, is excited for another opportunity to tell Coldwell Banker Elite\u2019s story, “The rebranding gives us a chance to reintroduce ourselves to our consumers and peers. For the past 40 years, Coldwell Banker Elite associates have been making a positive impact in the community and to our clients. This new look and new story elements, will help our Associates stand out even more and continue to be the most trusted advisors in the industry.”<\/p>\n

Executive Vice President Matthew Rathbun says agents are energized by the new look, \u201cThroughout the process of putting a new, fresh and contemporary face on our strong brand we have found that our Associates are eager to tell our story. The new logo and marketing tools are just a vehicle to remind our clients that Coldwell Banker Elite has remained the premier real estate firm in Virginia for a very long time.\u201d<\/p>\n

\u201cColdwell Banker Elite is excited to be part of this journey,\u201d said Angel Piontek, Vice President Marketing of Coldwell Banker Elite. \u201cWe can\u2019t wait to leverage the fresh visuals of Project North Star and we believe this look will be \u2018a head turner\u2019 in the greater Fredericksburg region. We appreciate the opportunity to help guide our brand to success for another 100 years.\u201d<\/p>\n

About Coldwell Banker Elite<\/strong><\/h3>\n

Coldwell Banker Elite is the #1 Coldwell Banker Affiliate in Virginia with 9 offices around the Northern Virginia region. Family-owned and operated since 1980, Coldwell Banker Elite\u2019s creative marketing, cutting-edge technology and commitment to quality and unmatched service has helped countless families with their real estate needs. Coldwell Banker Elite provides residential, commercial, property management and relocation services. Each Coldwell Banker franchise is independently owned and operated.<\/p>\n

Learn more at: https:\/\/coldwellbankerelite.com\/<\/a><\/p>\n

Media Inquiries:<\/strong>
\nAngel Piontek
\nVice President of Marketing
\nColdwell Banker Elite
\nangel@cbeva.com<\/p>\n","protected":false},"excerpt":{"rendered":"

FREDERICKSBURG, Va., Jan. 13, 2020 (SEND2PRESS NEWSWIRE) — Today, Coldwell Banker Elite unveiled its fresh new look as the Coldwell Banker network undergoes a visual transformation as part of “Project North Star.” Coldwell Banker Elite is deploying all new office signage, yard signs, marketing materials and more as part of the full network-wide rebrand this year.<\/p>\n","protected":false},"author":7421,"featured_media":55849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216,11,1,178,227],"tags":[8098,12645,12646,10813],"class_list":["post-55851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-news","category-advertising-marketing-news","category-business-news","category-retail-franchise-news","category-virginia-news","tag-coldwell-banker","tag-project-north-star","tag-rebranding","tag-virginia-real-estate","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":4523,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/55851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7421"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=55851"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/55851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/55849"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=55851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=55851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=55851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}