{"id":56039,"date":"2020-01-21T07:00:37","date_gmt":"2020-01-21T12:00:37","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=56039"},"modified":"2020-08-20T11:00:17","modified_gmt":"2020-08-20T15:00:17","slug":"cardtapp-and-top-of-mind-offer-combined-solution-aimed-at-improving-loan-officer-productivity-and-lead-response-time","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/cardtapp-and-top-of-mind-offer-combined-solution-aimed-at-improving-loan-officer-productivity-and-lead-response-time\/","title":{"rendered":"CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time"},"content":{"rendered":"

ATLANTA, Ga., Jan. 21, 2020 (SEND2PRESS NEWSWIRE) — CardTapp<\/a>, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks<\/a> (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire\u2019s new Power Calls capability with CardTapp\u2019s digital assistant solution to increase loan officer productivity and enable speedier borrower outreach.<\/p>\n

\"Top
\nCardTapp\u2019s digital assistant technology connects loan officers, referral partners and borrowers to simplify communications and deliver services just in time. Surefire’s new Power Calls feature improves the speed and ease with which loan officers reach out to borrowers, enabling them to convert more leads into loans.<\/p>\n

Surefire\u2019s modern tech stack enables a rich, bidirectional connection between the two applications, with fully automated delivery of a loan officer\u2019s personal CardTapp app to potential borrowers as leads arrive in Surefire.<\/p>\n

The integration also supports CardTapp\u2019s simplified referral system. Referrals generated in CardTapp are automatically incorporated into Surefire, eliminating the time and potential for error associated with manual data entry.<\/p>\n

\u201cThe integration between CardTapp and Top of Mind exemplifies the passion both our companies have for exceeding customer expectations and equipping loan officers with tools that both maximize conversion in the short term and contribute to repeat business and referrals for higher lifetime customer value,\u201d said Top of Mind Chief Product Officer David Orsini.<\/p>\n

\u201cUnderstanding borrower behavior prior to any mortgage transaction is at the heart of CardTapp,\u201d said Ben Brashen, CardTapp\u2019s CEO. \u201cOur integration with Surefire by Top of Mind allows companies to leverage that understanding to create more meaningful interactions between consumers and loan officers, ultimately improving the customer experience and closing more deals.\u201d<\/p>\n

About CardTapp:<\/strong><\/h4>\n

CardTapp\u2019s mission is to empower individuals and businesses to build stronger personal connections and facilitate mutually beneficial business relationships. We work with sole proprietorships, small businesses, and sales professionals, as well as sales team managers, executives, and enterprises looking for ways to empower their businesses. Our technology provides business leaders with the ability to set themselves apart, close more business, and serve their customers better. For more information, visit https:\/\/www.cardtapp.com\/<\/a>.<\/p>\n

About Top of Mind Networks:<\/strong><\/h4>\n

Founded in 2003, Atlanta-based Top of Mind Networks (https:\/\/www.topofmind.com<\/a>) has grown from a bootstrapped post-close, follow-up solution into the leading CRM\/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower\u2019s prospect-to-repeat-customer lifecycle.<\/p>\n

Twitter: @mortgagecrm @cardtapp #mortgagemarketing<\/p>\n

*LOGO link for media: https:\/\/www.Send2Press.com\/300dpi\/19-1230s2p-topofmind-logo-300dpi.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, Ga., Jan. 21, 2020 (SEND2PRESS NEWSWIRE) — CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire’s new Power Calls capability with CardTapp’s digital assistant solution to increase loan officer productivity and enable speedier borrower outreach.<\/p>\n","protected":false},"author":7962,"featured_media":56037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,11,755,124,1,38,10711,123,6,5],"tags":[12675,6091,205,12609,12676],"class_list":["post-56039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-advertising-marketing-news","category-alliances-news","category-atlanta-news","category-business-news","category-finance-news","category-fintech","category-georgia-news","category-software-news","category-technology-news","tag-cardtapp","tag-customer-relationship-management","tag-depthpr","tag-mortgage-marketing","tag-surefire-enterprise-crm","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":7762,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/56039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7962"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=56039"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/56039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/56037"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=56039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=56039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=56039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}