MACON, Ga., Jan. 24, 2020 (SEND2PRESS NEWSWIRE) — LBA Ware™, a leading provider of incentive compensation management (ICM) and business intelligence software solutions for the mortgage industry, has appointed Chris Gassel as strategic sales specialist. Gassel was brought on board to support the release of LBA Ware\u2019s highly anticipated, turnkey business intelligence (BI) platform, LimeGear.<\/p>\n
![\"Chris](\"https:\/\/www.send2press.com\/wire\/images\/20-0124-LBAWare-Chris-Gassel-696x522.jpg\")
\nGassel brings to bear a successful 14-year career in the residential and commercial real estate industries. Prior to joining LBA Ware, Gassel served as a loan officer at such independent mortgage banks as USA Mortgage and Paramount Bank. Before that, Gassel oversaw the development and management of hotel franchises as vice president of development for Brimark Builders. Gassel spent his early career as a commercial real estate agent at Central Realty.<\/p>\n
\u201cAs a former originator, Chris has first-hand knowledge of the challenges faced by today\u2019s lenders, making him ideally suited to introduce lenders to LimeGear\u2019s transformative BI capabilities,\u201d said LBA Ware Director of Business Development Finn Klemann. \u201cI look forward to working in partnership with Chris to improve our customers\u2019 ability to draw insights from their own data and help them build strategies that use this knowledge to produce better operational outcomes.\u201d<\/p>\n
\u201cI have long been an advocate for leveraging analytics to better understand critical sales performance intelligence, such as referral sources and pull-through rates,\u201d said Gassel. \u201cI share LBA Ware\u2019s belief that data drives performance and am thrilled to be part of the team.\u201d<\/p>\n
LBA Ware is a leading provider of cloud-based software for mortgage lenders. Since 2008, LBA Ware has been on a mission to help mortgage companies reach new heights with software that integrates data, incentivizes performance and inspires results. Today, lenders of all sizes, including some of the nation\u2019s top producing mortgage companies, use LBA Ware\u2019s award-winning technology to enhance lender experiences and maximize the human potential within their organizations. A 2019 Inc. 5000 fastest-growing private company, LBA Ware is headquartered in Macon, Georgia. <\/p>\n
For more information, visit\u00a0https:\/\/lbaware.com<\/a>.<\/p>\n Twitter: @LBAWare #PeopleMovers #morgageindustry #newhires<\/p>\n
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