{"id":62729,"date":"2020-08-25T07:00:44","date_gmt":"2020-08-25T11:00:44","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=62729"},"modified":"2020-08-24T18:12:33","modified_gmt":"2020-08-24T22:12:33","slug":"cardtapp-and-top-of-mind-enhance-integration-with-time-saving-app-sharing-and-contact-tagging-features","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/cardtapp-and-top-of-mind-enhance-integration-with-time-saving-app-sharing-and-contact-tagging-features\/","title":{"rendered":"CardTapp and Top of Mind Enhance Integration with Time-Saving App Sharing and Contact Tagging Features"},"content":{"rendered":"

ATLANTA, Ga., Aug. 25, 2020 (SEND2PRESS NEWSWIRE) — Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks<\/a> (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.<\/p>\n

\"Top
PHOTO CAPTION: CardTapp has enhanced its integration with Top of Mind Networks.<\/em><\/p>\n

Lead Connect automates distribution of the CardTapp app from loan originators to acquired leads via Top of Mind\u2019s SurefireCRM<\/a>, delighting prospective clients with on-the-go home loan tools and solving lenders\u2019 lead filtering and prioritization problem. In addition, CardTapp\u2019s recently announced contact-tagging feature lets lenders segment prospects and customers in seconds for tailored follow-up using SurefireCRM\u2019s automated marketing workflows.<\/p>\n

Both features extend the capabilities of an existing bi-directional integration<\/a> between CardTapp and SurefireCRM that automatically syncs client contact information between the platforms, reducing manual data entry and improving data consistency and accuracy.<\/p>\n

\u201cCardTapp\u2019s virtual client engagement technology is a game changer for mortgage lenders \u2014 especially when combined with the automated marketing capabilities of SurefireCRM,\u201d said Ben Brashen, CEO of CardTapp. \u201cOur combined solution saves the average lender a great deal of time and turns more prospects into customers.\u201d<\/p>\n

\u201cIn today\u2019s market, mortgage originators must tap every resource at their disposal to keep up with the demands of record-high volume and convert more leads to loans,\u201d said Top of Mind Chief Product Officer David Orsini. \u201cSurefireCRM gives lenders the single point of productivity they need to deploy borrower engagement tools like CardTapp at scale and automate followup throughout the customer journey.\u201d<\/p>\n

CardTapp is a lender-customizable app that equips prospective borrowers with loan calculators they can use to run their own refi scenarios on the go, saving lenders time while maximizing referrals and accelerating the sales process \u2014 benefits that have been especially critical for lenders during this year\u2019s refi boom.<\/p>\n

SurefireCRM is the most popular customer relationship management (CRM) and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect.<\/p>\n

About CardTapp:<\/strong><\/p>\n

CardTapp\u2019s mission is to empower individuals and businesses to build stronger personal connections and facilitate mutually beneficial business relationships. We work with sole proprietorships, small businesses, and sales professionals, as well as sales team managers, executives, and enterprises looking for ways to empower their businesses. Our technology provides business leaders with the ability to set themselves apart, close more business, and serve their customers better. For more information, visit https:\/\/www.cardtapp.com\/<\/a>.<\/p>\n

About Top of Mind Networks:<\/strong><\/p>\n

Founded in 2003, Atlanta-based Top of Mind Networks (https:\/\/www.topofmind.com<\/a>) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry\u2019s most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind\u2019s SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, \u201cset it and forget it\u201d workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.<\/p>\n

@mortgagecrm @cardtapp #mortgagemarketing<\/p>\n

*LOGO link for media: https:\/\/www.Send2Press.com\/300dpi\/19-1230s2p-topofmind-logo-300dpi.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, Ga., Aug. 25, 2020 (SEND2PRESS NEWSWIRE) — Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.<\/p>\n","protected":false},"author":7962,"featured_media":56037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,12804,124,1,38,10711,123,6,5],"tags":[205,10860,13003],"class_list":["post-62729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-ap","category-atlanta-news","category-business-news","category-finance-news","category-fintech","category-georgia-news","category-software-news","category-technology-news","tag-depthpr","tag-mortgage-crm","tag-surefirecrm","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3888,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/62729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7962"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=62729"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/62729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/56037"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=62729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=62729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=62729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}