![\"Fanplayr\"](\"https:\/\/www.send2press.com\/wire\/images\/19-1023s2p-fanplayr-696x522.jpg\")
PHOTO CAPTION: Behavioral personalization directly drives sales, with clients seeing increased closure rates up to 120%.<\/em><\/p>\n
The company specializes in \u201cconverting online users into buyers\u201d using analysis of shoppers\u2019 online behaviors. \u201cAs the pandemic takes its course, consumers are making a more permanent shift to online purchasing,\u201d says Simon Yencken, Founder and CEO of Fanplayr<\/a>. \u201cRetailers are allocating more dollars to their online strategies. They are also getting set for a longer online holiday season, so the time for retailers to act is early on.\u201d<\/p>\n Before the pandemic, Fanplayr had achieved 100% growth over the previous year, and the company recorded revenue growth of 87% over last year in Q2 of 2020. Contributors to Fanplayr\u2019s significant growth include:<\/p>\n In July, the company announced it would expand its offices in New York City<\/a> to support its growing North American client base. During the same month, it appointed a Regional Sales Director for new offices in Manchester and London<\/a>.<\/p>\n \u201cIn a scenario of global economic recovery, the expansion in New York and the opening of Fanplayr headquarters in UK are extremely positive signs,\u201d said Enrico Quaroni, VP Global Sales. The Palo Alto-based company now has offices on both North American coasts and in eight countries globally.<\/p>\n Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.<\/p>\n Learn more at: https:\/\/www.fanplayr.com\/<\/a><\/p>\n\n
About Fanplayr<\/h3>\n
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