{"id":64370,"date":"2020-10-07T07:05:58","date_gmt":"2020-10-07T11:05:58","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=64370"},"modified":"2020-10-06T22:19:37","modified_gmt":"2020-10-07T02:19:37","slug":"vip-mortgage-implements-surefire-power-messaging-by-top-of-mind-generates-hundreds-of-extra-deals-in-q2-2020","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/vip-mortgage-implements-surefire-power-messaging-by-top-of-mind-generates-hundreds-of-extra-deals-in-q2-2020\/","title":{"rendered":"VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020"},"content":{"rendered":"

ATLANTA, Ga., Oct. 7, 2020 (SEND2PRESS NEWSWIRE) — Arizona-based independent mortgage lender VIP Mortgage<\/a> reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks<\/a> (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.<\/p>\n

\"Top<\/em><\/p>\n

Surefire CRM<\/a> is the most popular CRM and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. Launched April 1, 2020, Power Messaging<\/a> is a Surefire CRM feature that makes it easy for lenders to engage prospects and customers with personal and timely text message communications, giving lenders control over when, to whom and under which circumstances messages are sent. Lenders have the ability to automate text communication using conditional rules and advanced workflows.<\/p>\n

An early adopter of Power Messaging, VIP Mortgage began using the feature in April 2020 to target refinance prospects. During Q2, loan officers (LOs) at VIP Mortgage closed an average of 56% more loans per month compared to LOs at similarly-sized peers who hadn\u2019t yet adopted Power Messaging. In all, VIP Mortgage\u2019s Power Messaging campaigns generated a total of 332 deals over the course of Q2, of which 38.6% converted to closed loans with an average loan amount of $303,000.<\/p>\n

\u201cOur LOs that have incorporated\u00a0Power\u00a0Messaging\u00a0into their multimedia refi campaigns have experienced such great success that now any time an LO does a refi campaign, I recommend the use of\u00a0Power Messaging\u00a0as a best practice,\u201d said VIP Mortgage Director of Marketing Cheri Booth. \u201cWith Surefire CRM features like Power Messaging, we\u2019ve been able to create a marketing service that our LOs absolutely love.\u201d<\/p>\n

\u201cPower Messaging enables lenders to deliver high-touch text communication at scale,\u201d said Top of Mind CEO Bill Hayes. \u201cThis feature is especially relevant in today\u2019s market because it can be built into automated workflows, which multiplies originator productivity.\u201d<\/p>\n

About Top of Mind Networks:<\/strong><\/p>\n

Founded in 2003, Atlanta-based Top of Mind Networks (https:\/\/www.topofmind.com<\/a>) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry\u2019s most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind\u2019s SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, \u201cset it and forget it\u201d workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.<\/p>\n

@mortgagecrm @VIPMortgageInc #SurefireCRM<\/p>\n

*LOGO link for media: https:\/\/www.Send2Press.com\/300dpi\/19-1230s2p-topofmind-logo-300dpi.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ATLANTA, Ga., Oct. 7, 2020 (SEND2PRESS NEWSWIRE) — Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.<\/p>\n","protected":false},"author":7962,"featured_media":55651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,11,12804,124,1,38,10711,123,6,5],"tags":[205,14428,12609,12747],"class_list":["post-64370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-advertising-marketing-news","category-ap","category-atlanta-news","category-business-news","category-finance-news","category-fintech","category-georgia-news","category-software-news","category-technology-news","tag-depthpr","tag-independent-mortgage-lender","tag-mortgage-marketing","tag-surefire-crm","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3761,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/64370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7962"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=64370"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/64370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/55651"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=64370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=64370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=64370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}