![\"ABI](\"https:\/\/www.send2press.com\/wire\/images\/20-1016s2p-keeping-it-100-chal-696x522.jpg\")
<\/em><\/p>\n- \n
- COVID-19 affects voter registration, which dropped 70% in 11 states compared to 2016<\/a><\/li>\n
- Enthusiasm to participate in this year\u2019s election is like none seen this century<\/a><\/li>\n
- 6 out of 10 voters prefer to cast their ballots before Election Day<\/a><\/li>\n<\/ul>\n
This year\u2019s election will be staggeringly different from any prior election year due to the obstacles COVID-19 presents, the misinformation about mailing in ballots and the reality that not every U.S. citizen has registered to vote because of political exhaustion and friction in 2020. ABI is recruiting the creative ingenuity and passion that all agencies pour over their clients to extend those same efforts to our democratic republic \u2014 each agency pledging 100% participation in not just this election but in ALL elections. \u201cEvery Person. Every Election\u201d will inspire ad agencies to join the movement and do what they do best \u2014 influence, inspire and act.<\/p>\n
\u201cWe spend a lot of time with folks in our industry – virtually and otherwise. Not only the people we work with in our agencies every day, but other industry-related companies, vendors and freelancers we often partner with on projects. This challenge is intended to go beyond the 2020 Presidential race. Our hope is that it continues to include the many local races that occur in our cities\/counties every year,\u201d stated Dawn Davidson, ABI\u2019s vice president and creative director. \u201cCivic engagement should become a part of the industry\u2019s culture if we really want to more effectively reach diverse targets,\u201d Davidson concluded.<\/p>\n
Early voting is in full effect in Texas and there\u2019s still time in some states to register to vote. Most importantly, an opportunity yet exists for spreading the message to compel those who may be apolitical and believe voting doesn\u2019t make a difference to get out and vote.<\/p>\n
The goal is to help the ad industry voter to be informed and make the right choice for them. The Keeping It 100 Challenge site includes curated resources like the information needed to register, where to vote, and resources about each candidate.<\/p>\n
For more information on the Keeping It 100 Challenge, go to https:\/\/www.keepingit100challenge.com\/<\/a> and join the conversation on Facebook and Instagram @KeepingIt100Challenge.<\/p>\n
About ABI:<\/strong><\/p>\n
ABI is a full-service marketing and advertising firm defined by The Art of Influence. Through its proprietary system Audience 360, ABI analyzes clients\u2019 audiences and creates and tailors content that connects to and influences relationships with brands. Adweek\u2019s Top 100 List in 2020 recognized ABI as one of the fastest-growing ad agencies in the world. Information: https:\/\/www.alphabusinessimages.com\/<\/a>.<\/p>\n
Media Contact: <\/strong>
\nSophia Johnson (ABI)
\n972-716-0070
\nsophiaj@alphabusinessimages.com<\/a><\/p>\n - Enthusiasm to participate in this year\u2019s election is like none seen this century<\/a><\/li>\n
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