{"id":65769,"date":"2020-11-20T07:30:18","date_gmt":"2020-11-20T12:30:18","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=65769"},"modified":"2020-11-19T20:28:40","modified_gmt":"2020-11-20T01:28:40","slug":"coldwell-banker-elite-unveils-updated-global-luxury-look","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/coldwell-banker-elite-unveils-updated-global-luxury-look\/","title":{"rendered":"Coldwell Banker Elite Unveils Updated Global Luxury Look"},"content":{"rendered":"

FREDERICKSBURG, Va., Nov. 20, 2020 (SEND2PRESS NEWSWIRE) — Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker\u00ae network\u2019s \u201cProject North Star\u201d visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.<\/p>\n

\"Coldwell<\/em><\/p>\n

Coldwell Banker\u2019s new visual identity gives us the opportunity to retell our brand story, solidify our mission statement and recommit to our core values. In today\u2019s mobile, social, and digital marketing environment, Global Luxury needed a sophisticated look and feel that matched the upscale properties in which affluent consumers live, work and play.<\/p>\n

Coldwell Banker Global Luxury conducted a global quantitative survey of three potential logos in the top four countries for the program: Spain, France, Italy and the United States. With that feedback, Global Luxury then conducted formal focus groups comprised of group interviews, anonymous surveys, and one-on-one sessions with Luxury Brand Ambassadors across 10 countries, as well as with top agents and brokers from across the Coldwell Banker Global Luxury network.<\/p>\n

QUOTES<\/strong><\/p>\n

\u201cColdwell Banker Elite is excited to be an integral part of this journey. We look forward to showcasing the new, innovative visuals of the Coldwell Banker Global Luxury program; this rebrand will be eye-catching in the greater Fredericksburg area market and we appreciate the opportunity to help guide the brand to success for the years to come,\u201d said Kevin Breen, President and CEO of Coldwell Banker Elite.<\/p>\n

\u201cResearch shows consumers closely associate the Coldwell Banker name with luxury real estate \u2013 after all, the Coldwell Banker brand sold more $1M+ homes in 2019 than any other national real estate brand. The Coldwell Banker Global Luxury name aligns the power and recognition of the Coldwell Banker brand with legacy in luxury to truly showcase the program for what it is: a leader in delivering excellence, performance and refinement. And with this rebrand, we proudly continue our service with some of the best affiliated agents in the world,\u201d said Craig Hogan, vice president of Luxury at Coldwell Banker Real Estate.<\/p>\n

About Coldwell Banker Elite<\/strong><\/p>\n

Coldwell Banker Elite is the #1 Coldwell Banker Affiliate in Virginia with 9 offices around the Northern Virginia region. Family-owned and operated since 1980, Coldwell Banker Elite\u2019s creative marketing, cutting-edge technology and commitment to quality and unmatched service has helped countless families with their real estate needs. Coldwell Banker Elite provides residential, commercial, property management and relocation services. Each office is independently owned and operated.<\/p>\n

Learn more at: https:\/\/coldwellbankerelite.com\/luxury\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FREDERICKSBURG, Va., Nov. 20, 2020 (SEND2PRESS NEWSWIRE) — Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network’s “Project North Star” visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.<\/p>\n","protected":false},"author":7421,"featured_media":65759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216,11,12804,1,227],"tags":[8098,12646,10813],"class_list":["post-65769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-news","category-advertising-marketing-news","category-ap","category-business-news","category-virginia-news","tag-coldwell-banker","tag-rebranding","tag-virginia-real-estate","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":4611,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/65769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7421"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=65769"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/65769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/65759"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=65769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=65769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=65769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}