{"id":66793,"date":"2020-12-22T13:01:35","date_gmt":"2020-12-22T18:01:35","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=66793"},"modified":"2020-12-22T13:01:35","modified_gmt":"2020-12-22T18:01:35","slug":"fanplayr-acquires-japan-based-jamu-incorporated","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/fanplayr-acquires-japan-based-jamu-incorporated\/","title":{"rendered":"Fanplayr Acquires Japan-Based Jamu Incorporated"},"content":{"rendered":"<p>PALO ALTO, Calif., Dec. 22, 2020 (SEND2PRESS NEWSWIRE) &#8212; <a href=\"https:\/\/fanplayr.com\/\">Fanplayr<\/a>, a leader in online behavioral personalization, announced it has acquired <a href=\"https:\/\/www.fanplayr.jp\/\">Jamu<\/a> Incorporated, a reseller and development firm based in Tokyo, Japan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.send2press.com\/wire\/images\/20-1222s2p-fanplayr-696x522.jpg\" alt=\"Fanplayr: Ueda, Yencken, and Adelman,\" width=\"696\" height=\"522\" class=\"alignnone size-full wp-image-66792\" srcset=\"https:\/\/www.send2press.com\/wire\/images\/20-1222s2p-fanplayr-696x522.jpg 696w, https:\/\/www.send2press.com\/wire\/images\/20-1222s2p-fanplayr-696x522-300x225.jpg 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><br \/><em>PHOTO CAPTION: Hideaki Ueda, Head of Operations for Fanplayr Japan; Simon Yencken, Founder and CEO of Fanplayr; and Derek Adelman, Vice President of Fanplayr Asia Pacific.<\/em><\/p>\n<p>The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, \u201cExpansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible.\u201d<\/p>\n<p>\u201cUeda-san\u2019s legendary business development and sales acumen have fueled our international expansion efforts. Fanplayr\u2019s goal for the past 10 years has been to replace the in-person experience with a better, more intuitive experience online,\u201d says Simon Yencken, Founder and CEO of <a href=\"https:\/\/www.fanplayr.com\/\">Fanplayr<\/a>. \u201cWith the COVID-19 disruption of traditional retail, this goal has become a critical component of businesses surviving and thriving.\u201d He continues: \u201cThe Japanese values of unmatched customer service and always striving for improvement fit perfectly with Fanplayr\u2019s mission. Crafting the optimal customer experience, and anticipating the needs, desires and interests of each individual, is what we do best.\u201d<\/p>\n<p>Being the third largest economy in the world, Japan to this point has been underrepresented in terms of e-commerce as a percentage of sales. Fanplayr aims to change that, with a presence in Japan as well as Latin America, Europe, United States and Australia.<\/p>\n<p>\u201cWe\u2019ve been pleased with and encouraged by our legacy of working with Jamu and its customers in Japan,\u201d commented Derek Adelman, Vice President of Fanplayr Asia Pacific. \u201cThe wonderful experience of working with Jamu Inc., Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer. We expect that the acquisition of Jamu will continue to drive this perspective throughout our operations in the Asia Pacific markets.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.send2press.com\/wire\/images\/19-1023s2p-fanplayr-696x522.jpg\" alt=\"Fanplayr\" width=\"696\" height=\"522\" class=\"alignnone size-full wp-image-53642\" srcset=\"https:\/\/www.send2press.com\/wire\/images\/19-1023s2p-fanplayr-696x522.jpg 696w, https:\/\/www.send2press.com\/wire\/images\/19-1023s2p-fanplayr-696x522-300x225.jpg 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><em><\/em><\/p>\n<p><strong>About Fanplayr<\/strong><\/p>\n<p>Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.<\/p>\n<p>Learn more at: <a href=\"http:\/\/www.fanplayr.com\">http:\/\/www.fanplayr.com<\/a> and <a href=\"https:\/\/www.fanplayr.jp\/\">https:\/\/www.fanplayr.jp\/<\/a>.<\/p>\n<p>Press Contact: Kathie Gonzalez, <a href=\"mailto:kathie@percepture.com\">kathie@percepture.com<\/a><\/p>\n<p>IMAGE LINKS FOR MEDIA:<\/p>\n<p>*PHOTO: <a href=\"https:\/\/www.Send2Press.com\/300dpi\/20-1222s2p-fanplayr-300dpi.jpg\">https:\/\/www.Send2Press.com\/300dpi\/20-1222s2p-fanplayr-300dpi.jpg<\/a><\/p>\n<p>Caption: Hideaki Ueda, Head of Operations for Fanplayr Japan; Simon Yencken, Founder and CEO of Fanplayr; and Derek Adelman, Vice President of Fanplayr Asia Pacific.<\/p>\n<p>*LOGO:\u00a0<a href=\"https:\/\/www.send2press.com\/300dpi\/19-1023s2p-fanplayr-300dpi.jpg\">https:\/\/www.Send2Press.com\/300dpi\/19-1023s2p-fanplayr-300dpi.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PALO ALTO, Calif., Dec. 22, 2020 (SEND2PRESS NEWSWIRE) &#8212; Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.<\/p>\n","protected":false},"author":7856,"featured_media":66792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[421,11,12804,1,10,738,79,5],"tags":[13177,14963],"class_list":["post-66793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mergers-acquisitions-news","category-advertising-marketing-news","category-ap","category-business-news","category-california-news","category-e-commerce-news","category-palo-alto-news","category-technology-news","tag-e-commerce-behavioral-data","tag-jamu-inc","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":5306,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/66793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/7856"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=66793"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/66793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/66792"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=66793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=66793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=66793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}