{"id":66865,"date":"2021-01-01T06:55:02","date_gmt":"2021-01-01T11:55:02","guid":{"rendered":"https:\/\/www.send2press.com\/wire\/?p=66865"},"modified":"2021-01-02T13:39:57","modified_gmt":"2021-01-02T18:39:57","slug":"formfree-launches-rebrand-new-website-aligned-with-mission-to-expand-financial-inclusivity","status":"publish","type":"post","link":"https:\/\/www.send2press.com\/wire\/formfree-launches-rebrand-new-website-aligned-with-mission-to-expand-financial-inclusivity\/","title":{"rendered":"FormFree Launches Rebrand, New Website Aligned with Mission to Expand Financial Inclusivity"},"content":{"rendered":"

ATHENS, Ga., Jan. 1, 2021 (SEND2PRESS NEWSWIRE) — FormFree<\/a>\u00ae today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek\u00ae and Passport™ solutions enable better financial decisions.<\/p>\n

\"FORMFREE\"<\/em><\/p>\n

FormFree\u2019s patented technology verifies and analyzes borrower financial DNA \u2014 direct-source asset, income, employment, identity and public records data \u2014 to provide a more accurate and holistic picture of a borrower\u2019s ability to pay (ATP) than traditional credit scoring alone.<\/p>\n

\u201cFormFree is ushering in a new era for lending, turning the current lender-driven verification model on its head and empowering consumers with transparency into and control over their financial DNA,\u201d said Sarah Crossley, director of marketing at FormFree. \u201cWith our visual rebrand and new website, we are able to tell the story of how greater insight into consumer financial DNA opens the door to improved credit decisioning and a more financially inclusive U.S. economy.\u201d<\/p>\n

FormFree was founded in 2008 by former Wall Street executive Brent Chandler. The company\u2019s pioneering work in bringing direct-source data analytics to the U.S. mortgage market has earned it six appearances on the HousingWire Tech100 list of the housing economy\u2019s most innovative companies, among other accolades. FormFree’s AccountChek and Passport solutions are used by thousands of lenders and millions of consumers each year.<\/p>\n

To see FormFree\u2019s new brand in action, visit https:\/\/www.formfree.com\/<\/a>.<\/p>\n

About FormFree:<\/strong><\/p>\n

FormFree is a market-leading fintech company whose revolutionary products AccountChek and Passport are building a more inclusive credit decisioning landscape by encouraging lenders to view borrower ability to pay (ATP) more holistically. To date, thousands of U.S. lenders and brokers have ordered millions of FormFree\u2019s patented verification reports representing over a trillion dollars in loan verifications. FormFree delights borrowers and lenders with a paperless experience, reduces origination timelines by up to 20 days and offers automated analysis and standardized delivery to lenders and investors using a secure ReIssueKey™.<\/p>\n

For more information, visit https:\/\/www.formfree.com\/<\/a> or follow FormFree on LinkedIn at: https:\/\/www.linkedin.com\/company\/formfree\/<\/a>.<\/p>\n

Twitter: @RealFormFree #mortgageindustry #fintech #branding #financialinclusion<\/p>\n

*LOGO link for Media:\u00a0https:\/\/www.Send2Press.com\/300dpi\/17-0926s2p-formfree-300dpi.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ATHENS, Ga., Jan. 1, 2021 (SEND2PRESS NEWSWIRE) — FormFree today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions.<\/p>\n","protected":false},"author":72,"featured_media":66885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,11,12804,124,1,38,10711,123],"tags":[205,14977,12646],"class_list":["post-66865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-news","category-advertising-marketing-news","category-ap","category-atlanta-news","category-business-news","category-finance-news","category-fintech","category-georgia-news","tag-depthpr","tag-financial-inclusion","tag-rebranding","has-post-title","has-post-date","no-post-category","no-post-tag","no-post-comment","has-post-author"],"acf":[],"views":3846,"_links":{"self":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/66865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/comments?post=66865"}],"version-history":[{"count":0,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/posts\/66865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media\/66885"}],"wp:attachment":[{"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/media?parent=66865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/categories?post=66865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.send2press.com\/wire\/wp-json\/wp\/v2\/tags?post=66865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}