ATLANTA, Ga., Jan. 14, 2021 (SEND2PRESS NEWSWIRE) — Alliance Group, a national insurance marketing organization (IMO), announced Monday that Samuel Howe has been tapped to succeed Lee Duncan as its Chief Marketing Officer, effective immediately. Duncan had previously occupied the CMO role before his own promotion to President and CEO back in November.<\/p>\n
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\n“It\u2019s a huge move for Samuel, and one that has been in the works for a while,\u201d said Duncan. “I challenged him two years ago to be ready to replace me when we implemented the first phase of our business succession plan at Alliance Group, and it\u2019s clear that he\u2019s ready.”<\/p>\n
Since joining the company in 2012, Howe has played an integral role in building out Alliance Group\u2019s digital marketing program, which has become the company\u2019s calling card. During his tenure, Alliance\u2019s award-winning video marketing platform has expanded to include proprietary online training platforms, social media lead generation campaigns, and drip marketing programs.<\/p>\n
“It\u2019s truly a privilege to work with the unbelievably talented marketing team we\u2019ve assembled here at Alliance Group,\u201d said Howe. \u201cLee and Jerry Stratton have always put their faith in us and put the team in a position to succeed. I\u2019m humbled by and grateful for this new opportunity, and we\u2019re ready to go to work.\u201d<\/p>\n
The big announcement comes amid Living Benefits Awareness Month (LBAM), a nationwide awareness campaign that Alliance Group conducts with its agents and partners every January. LBAM seeks to educate consumers about modern life insurance products that allow access to their death benefit while they\u2019re still alive if they get seriously sick or injured.<\/p>\n
“It\u2019s been an amazing ride these past eight and a half years,\u201d said Howe, \u201cBut, as proud I am of our accomplishments as a team so far and what we\u2019ve built together, I\u2019m even more excited about what\u2019s in front of us. We\u2019re on the verge of realizing some long-term goals that we\u2019ve been aiming at for years. The future at Alliance Group is brighter than ever.\u201d<\/p>\n
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